Keratin Complex, the global innovators of professional keratin smoothing, today announced a new distribution agreement with Beauty Systems Group, the company’s professional distribution segment operating through its Cosmo Prof and Armstrong McCall divisions. Launching at Cosmo Prof, the partnership expands access to Keratin Complex’s service-led keratin portfolio, empowering professional stylists to deliver healthier-looking hair while growing more profitable businesses.
At the core of the launch is Keratin Complex’s portfolio of high-performance keratin smoothing treatments; highly profitable, repeatable services designed to fit seamlessly into the salon day. The assortment includes the brand’s legacy NKST® Natural Keratin Smoothing Treatment, the award-winning solution for smooth, frizz-free, more manageable hair for up to five months; KCEXPRESS® Express Blow Out Smoothing Treatment, a 15-minute, color-locking anti-frizz service ideal for add-on revenue; and KCRIO® Restorative Keratin System, the brand’s newest innovation inspired by the energy of Rio de Janeiro, Brazil, delivering sleeker, straighter, glass-like hair for up to three months and formulated without formaldehyde.
Complementing the treatment portfolio is a curated assortment of keratin-enhanced regimens, including shampoo and conditioner duos and blow-dry aids, designed to support and extend in-salon results while driving retail attachment and long-term client loyalty.
“We’re thrilled to partner with Cosmo Prof and expand access to Keratin Complex for professional stylists nationwide,” said Zoe Hyams, Senior Vice President of Sales & Marketing at Keratin Complex. She continued, “From day one, our focus has been on helping stylists grow strong, profitable businesses through services that truly work in the salon. This launch allows us to support more professionals with proven treatments and regimens that deliver healthier hair, lasting results, and meaningful business growth.”
Through this expanded distribution, Keratin Complex reinforces its long-standing commitment to education, service excellence and sustainable salon growth, equipping stylists with the tools, knowledge and confidence to deliver exceptional results for every hair fabric. The partnership with Cosmo Prof allows the brand to connect with an even broader professional community and support stylists at every stage of their business journey.
“Keratin Complex is a leader in professional keratin smoothing, and we’re excited to welcome the brand to Cosmo Prof,” said Kimberly Perla, Senior Merchant at Cosmo Prof. She added, “Their treatment-led portfolio, anchored by innovation and supported by retail-ready regimens, gives stylists meaningful tools to deliver results while significantly growing their businesses.”
