KEVIN.MURPHY is doubling down on New England. The global haircare brand, known for its fashion-forward, runway-inspired formulas, has announced a new strategic distribution partnership with Sullivan Beauty. This move is designed to bring the brand closer to the salons and stylists who use it every day.
A New Chapter
The partnership pairs KEVIN.MURPHY’s international reputation with Sullivan Beauty’s deep regional roots. Sullivan Beauty has spent more than 80 years building relationships across the professional beauty industry, and brings high-touch service, education, and digital capability to the table. Together, the two companies plan to create a more connected service-led presence for KEVIN.MURPHY throughout the region, with an emphasis on supporting existing salon partners and opening up new opportunities for education and growth.
“Partnerships like this are about more than distribution. They are about connection, education, and community,” says Rocky Rumpel, General Manager North America, KEVIN.MURPHY. “We are excited to work alongside Sullivan Beauty to bring KEVIN.MURPHY closer to the salon community in New England, while supporting creativity, service, and long-term growth.”
Why This Partnership Matters
For KEVIN.MURPHY, the move reflects a broader philosophy; as the brand continues expanding across North America, regional partnerships aren’t just about getting products on shelves. They’re about giving salons access to education, service, and support that actually builds sustainable business. Sullivan Beauty’s established infrastructure and experienced consultant network gives KEVIN.MURPHY a stronger bridge to the stylists bringing the brand to life behind the chair.
Kerry, Lauren, and Tyler Sullivan, Executive Directors of Sullivan Beauty, add: “We are proud to partner with KEVIN.MURPHY and bring our experience, relationships, and growth mindset to the brand. Our focus is on building meaningful connections with salons and delivering the support and service they deserve.”
Built for the Long Run
At the heart of it all is a shared belief in the value of the professional salon community. KEVIN.MURPHY and Sullivan Beauty are working to ensure a seamless transition for existing salon partners while re-engaging the wider New England market through education, elevated service, and community-led experiences. It’s a collaboration built to deepen relationships and support long-term growth, combining KEVIN.MURPHY’s global brand vision with Sullivan Beauty’s local market expertise.
Beauty pros, if you’re interested in becoming a KEVIN.MURPHY salon, reach out to Sullivan Beauty Customer Care at (1+) 844-799-0811.
