LGBTQ+ Owned Beauty Brands to Shop Now & Forever


With Pride Month in full swing, it’s important to continue celebrating the community by supporting LGBTQ+ creators and businesses — especially in the beauty space. Whether you’re looking for a new product or wanting to switch up your beauty routine, these brands are a great place to start!

From skincare to makeup, here are six LGBTQ+ owned beauty brands we know you’ll love.

Volition Beauty

Founded by Patricia Santos and Brandy Hoffman, Volition Beauty delivers clean beauty in high quality products intended for all. Offering everything from serums and moisturizers to masks and cleansers, their cute and trendy products are game-changing. Made to serve the community with products they actually want, Volition encourages everyone to get involved in the production process and takes every idea from customers into consideration.

Recommended product: Snow Mushroom Water Serum, $62

Dragun Beauty

Dragun Beauty offers groundbreaking, bold cosmetics for everyone. With a goal to provide products that empower users on their journey to self-discovery, the brand is everything. And that’s thanks to founder Nikita Dragun, who got her start exploring makeup on her YouTube channel. With everything from liquid lipsticks and glosses to setting spray and eye shadow, Dragun Beauty really is a one-stop shop for all thing’s glam. Plus, each offering is vegan and cruelty-free!

Recommended product: Face Palette, $45

Trixie Cosmetics

Another LGTBQ+ owned brand you should have on your radar is Trixie Cosmetics. Founded by RuPaul’s Drag Race star Trixie Mattel, the beauty brand provides high-quality cosmetics in nostalgic packaging inspired by your favorite childhood toys. Offering products for the face, eyes and lips, Trixie Cosmetics makes it easy for users to play with bold colors and formulas that will make everyone feel like a star. The beauty brand is also cruelty-free with several vegan offerings.

Recommended product: Stacy Matte Lipstick, $16

Noto Botanics

Founded by Gloria J. Noto, Noto Botanics is an environmentally friendly brand that uses natural ingredients and clean formulas to create minimalistic makeup and multitasking skincare products. Made to celebrate identities that are often underrepresented in the industry, the beauty brand offers cleansers, scrubs, mists, serums, creams and more for all. Noto Botanics is great for all skin types, is vegan and cruelty-free.

Recommended product: Deep Serum, $56


PSA is a skincare brand that’s changing the sustainability game one beauty product at a time. Founded by Nicolas Travis, PSA celebrates all gender and sexual identities through effective products, including cleansers, toners, serums, oils and more. The brand prides itself on serving all skin types, colors and conditions without using silicones, sulfates, synthetic fragrances and other potentially harmful ingredients. PSA is of course cruelty-free, with several vegan products and recyclable packaging.

Recommended product: Midnight Courage Night Oil, $38


Last but not least, Bioglitz is all you need for a gorgeous glitter moment. Founded by Saba Gray, the beauty brand provides sustainable body glitter for anyone who wants to add a little glitz and glam to their life. The biodegradable product can be used to elevate a makeup look or can be painted on your body for total sparkle. Taking the “litter out of glitter,” Bioglitz uses a plant-based formula that comes from eucalyptus trees. Not to mention, it’s GMO-free, safe for the face and body and is never tested on animals.

Recommended product: Pride Glitz Kit, $100

Which LGBTQ+ owned brands are you loving right now? Share with us in the comments!

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