This October 7-8th, L’Oréal Professional Products Division (PPD) is taking textured hair education to the next level. Texture Mastery Pro, a two-day immersive experience, lands at the new L’Oréal Academy East in Hudson Yards, New York City, with seven brands — L’Oréal Professionnel, Redken, Color Wow, Matrix, Mizani, Kérastase and Biolage — and more than a dozen leading voices in textured hair under one roof.
“This isn’t just about learning techniques, it’s about empowering professionals with the hands-on expertise and confidence needed to serve textured hair and elevate our industry forward,” Erica Roberson, VP, Diversity, Equity & Inclusion, L’Oréal Professional Products Division shares.
The Event
Powered by THE TEXTURE OF CHANGE, L’Oréal PPD’s ongoing initiative to advance textured hair education and advocacy, Texture Mastery Pro will welcome 200 professional stylists, educators, industry leaders, advocates and creators. Expect familiar names like, Asia Milia Ware, Marc Mendez, Dhairius Thomas, Tippi Shorter Rank, Kayra Theodore, Davontae Washington and many more.
Across the two days, attendees can expect leadership panels, hands-in-hair education, advanced look-and-learn sessions and chances to connect with some of the industry’s leading voices.
Day 1
Day 1 explores how the movement for greater textured hair education can translate into a better, more inclusive experience for consumers in the salon chair. Two thought leadership panels bring editors, celebrity stylists, educators and salon owners together to tackle building a texture business from the chair up and the cultural moments shaping beauty’s new era.
Day 2
Day 2 is built for stylists who want a deeper immersion into texture artistry. Hands-on workshops at the state-of-the-art L’Oréal Academy blend classroom-style learning with the chance to put new techniques into practice right away, alongside leading hair artists and educators from across all seven brands.
Ticket Options
Two passes are available:
- Pro Accelerator Pass (2 days, October 7-8): $499 (a $1,150 value). It includes a general mainstage seat, three masterclass segments, industry thought leader panel discussions, a red carpet step and repeat moment, a brand experience, afternoon food and beverage, immersive education, two hands-in classes, two look-and-learn classes and a gift bag.
- Visionary Pass (1 day, October 7): $299 (a $395 value). It includes a general mainstage seat, three masterclass segments, industry thought leader panel discussions, a red carpet step and repeat moment, a brand experience, afternoon food and beverage and a gift bag.
The Gap L’Oréal is Filling
L’Oréal PPD points to a glaring gap in professional beauty: more than 65% of people have textured hair, whether coily, curly or wavy, yet it has historically been underrepresented in traditional cosmetology education. Through THE TEXTURE OF CHANGE and the Texture Education Collective (TEC), where L’Oréal PPD is a founding partner, the company has worked with industry partners to address that gap at the education and licensing level. TEC, created with the Professional Beauty Association, advocates for cosmetology state board licensing requirements and curricula that are inclusive of all hair textures and types.
Ready to be in the room? Register for Texture Mastery Pro HERE before you miss out. Pros, we can’t wait to see you in NYC!
