Wella Company’s newly-appointed U.S. General Manager Nathalie De Gouveia has named veteran industry educator Martin Dale as the iconic beauty company’s North America Education Leader.
Dale will oversee all aspects of Wella North America’s education, including curriculum, field in-person and hybrid education, social media and events, while developing a forward-looking strategy that will evolve education to anticipate future professional needs.
De Gouveia says, “Martin has a long history of transforming education organizations into agile, modern, and effective power functions.” She added, “He is the ideal leader to move Wella Education to the next level.”
The British-born Dale spent more than 25 years leading education teams for L’Oréal’s Matrix brand, starting regionally in the UK and moving into the Vice President of Education role here in the States. During his tenure, he oversaw the transition of education delivery from live to hybrid. He built a powerful influencer community while at the same time instituting new events strategies, utilized globally.
“I’m excited to join the legendary team of Wella educators to place the best craft, skill, and insight at the fingertips of North American beauty professionals,” said Dale.
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