Matrix Brings its Color Pop-Up Tour to a City Near You

Matrix‘s largest education event of 2023, the Color Pop-Up Tour, is in full swing with stops across the US already underway. The professional haircare and hair color brand will share an exclusive look at their award-winning secrets on blonding, color, and creative haircutting just in time for the back-to-school season.

Color Pop-Up Tour stops offer attendees the chance to learn from Matrix experts in order to create the modern shag, as well as transformative color and blonding techniques to complement layers. In English and en Español. The Tease connected with Matrix Brand Ambassador Alfredo Lewis about what to expect from the tour. Keep scrolling for his insights, tour dates and how to register.

The Tease: why should colorists attend the Matrix Color Pop-Up Tour? What are you most excited about?

Alfredo Lewis: The Pop Up Tour is one of my favorite things I’m honored to do this year. I think colorists should be excited because they are given a chance to learn the latest techniques and services clients are asking for in an intimate setting with some of todays top colorists in the biz!

The modern shag is inescapable, why do you think this style in particular has taken off?

Lewis: I have always loved the Modern Shag but right now I think more than ever women are wanting to express themselves with more texture and haircuts that give them individuality. There are so many  variations of this cut the options are endless.

What do you hope participants take away from the Matrix Color Pop-Up Tour?

Lewis: I hope that they take away inspiration to elevate their craft and key tips and tricks that they can immediately take back to the salon with them to increase revenue and get new clients coming into their salon.

Upcoming Matrix Color Pop-Up Tour Dates & Experts

• August 14^th Tacoma, Washington
  • Presenting: Justin Gold, Danielle Keasling, Philip Wolff
• August 27^th Los Angeles, California (in Spanish)
  • Presenting: Pati Rodriguez, Daniel Roldan, Robert Santana
• August 28^th Los Angeles, California
  • Presenting: Alfredo Lewis, Eric Vaughn, Daniel Roldan
• September 18^th Oak Brook, Illinois
  • Presenting: Justin Gold, Michelle O’Connor, Philip Wolff
• October 16^th Dallas, Texas
  • Presenting: Alfredo Lewis, Eric Vaughn, Daniel Roldan
• November 13^th Tulsa, Oklahoma
  • Presenting: Alfredo Lewis, Eric Vaughn, Daniel Roldan

Register for the Color Pop-Up Tour here. For more on Matrix Education, visit Matrix.com.