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Matrix Taps Laverne Cox as its Total Results Ambassador

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Emmy nominated actress, producer and LGBTQ+ activist Laverne Cox is now Matrix‘s first openly trans brand ambassador. Yes, #TransIsBeautiful!

The OITNB star will promote Matrix’s Total Results collection. With its very on-brand for her “No Labels, Just Results” message, the line includes a wide range of products for dry and damaged, color-treated or textured hair.

Of the partnership Cox says, “I know [that] when a person looks their best, this can translate to how they feel. I only know how to be my true self, and that is why [this] is the perfect fit!”

Cox will join Matrix Global Business Ambassador Tabatha Coffey (yes, of Bravo fame) on stage at Matrix Destination 2020 in January of next year. Register here to see them talk about hair trends, the impact of beauty on culture, and their own experience in and behind the chair. Use code Laverne100 before December 15 for $100 off your ticket.