MY SALON Suite has high hopes for 2025. The salon suite franchise has announced plans for continued enhancements for its franchisees and members this year.
This announcement comes after MY SALON Suite experienced a strong year of development in 2024, surpassing brand milestones and expanding its network to a record size. Now, they hope to build on their momentum, continuing their rapid growth and industry leadership.
With 23 new franchise agreements awarded last year, MY SALON Suite now boasts more than 175 Franchisee Groups in its growing network. Welcoming Susan Boresow as President ushered in a new era of strategic initiatives aimed at enhancing franchisee and member experiences, including the launch of the MY SALON Suite App, the introduction of MY SALON Suite University to support franchise partners, and a strategic partnership with Eulerity to enhance digital marketing capabilities.Additionally, MY SALON Suite received multiple industry accolades in 2024, including ranking in Entrepreneur’s Franchise 500 for seventh consecutive year and being named among the Fastest Growing Franchises.
The brand also continued to strengthen its franchise support system and enhance the Member experience as well, welcoming a total of 3,629 new Members and further solidifying its role as a leader in the salon suite industry. As part of its commitment to building the beauty industry’s future, the company achieved unprecedented success with its philanthropy initiatives, including awarding 10 student scholarships totaling $10,000 and 248 Member scholarships totaling $62,000. In addition, franchisees, Members, and customers have raised $248,000 in disaster relief grants to support Members in times of need and over $775,000 for St. Jude Children’s Research Hospital through the Suite Relief Fund since its inception in 2021.
“Last year was transformational for MY SALON Suite, marked by incredible growth, exciting innovations and a deepened commitment to our franchisees and Members,” said Susan Boresow, President of MY SALON Suite. “As 2025 unfolds, we’re building on this momentum with even more innovations, strategic partnerships and programs designed to take our franchisee and Member experience to the next level. Our commitment to driving innovation and growth in the salon suite industry remains stronger than ever; this is only the beginning.”
As MY SALON Suite continues into 2025, the brand is preparing to introduce several exciting initiatives including:
- The launch of a “Book Now” solution to streamline customer engagement
- A brand refinement strategy designed to enhance brand visibility and elevate the overall MY SALON Suite experience
- A new mentorship program for franchise partners
- Additional Member Extras, offering expanded tools and resources to help independent beauty professionals thrive
To learn more about MY SALON Suite, be sure to visit mysalonsuite.com or follow @mysalonsuite on Instagram.
