PRAVANA Just Won a Major Award For Its New Lightener Packaging


If you’re a regular user of PRAVANA’s PURE LIGHT Ultra and Power lighteners, you’ll be happy to know that you’ll now be using some award-winning products!

The professional hair care brand’s best-selling lighteners recently won an award in the Personal Care category from the 2021 National Association of Container Distributors (NACD) for its newly launched packaging that was designed in partnership with Studio One Eleven, the in-house design division of Berlin Packaging. This win is a major accomplishment for PRAVANA, as the NACD Awards honors only the year’s most innovative packaging solutions, according to a press release.

“While our clients’ success in the marketplace remains our primary goal, the respect of our industry peers is always appreciated,” said Scott Jost, Vice President of Innovation and Design at Studio One Eleven. “I’d like to thank the NACD for recognizing the Studio’s talented team of branding strategies, designers, and engineers for their amazing work.”

In December of last year, PRAVANA introduced their redesigned PURE LIGHT Lighteners packaging after receiving feedback from the stylist community that their original lightener tubs were too big and bulky and required too much time to scoop, mix, and measure. Working with Studio One Eleven, PRAVANA was able to come up with a sleeker and easier-to-use design that features an easy-to-grip bottle with simplified pour-and-measure dispensing to maximize time and space while minimizing waste. 

Speaking on the new packaging, Pravana’s Director of Brand Marketing, Lissette Cruz told Packaging Strategies in March,  “With the continuing increase in professional stylists moving to smaller spaces or going mobile, they have even less room to store or travel with essential products that they need to work. The new packaging allows stylists that don’t have much room an innovative, space-saving solution while providing the same amount of product. This design upgrade is much more intuitive, less bulky and easier for the colorist to manage — four of these new, sleeker packages can replace one traditional lightener tub.

To learn more about PRAVANA PURE LIGHT Lighteners, be sure to visit their website or follow @pravana on Instagram.

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Camille Nzengung

Camille Nzengung is a Features Editor at The Tease, where she covers all things hair. You can find her writing about the best hair products, the coolest hair trends, and all the exciting new hair launches.


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