Professional hair color brand, PRAVANA recently launched its newly updated and expanded PRAVANA Care line. This clean, salon-quality collection consists of 12 shampoos, conditioners, and treatments designed to nourish, strengthen, and extend the vibrancy of color-treated hair.
The new line was developed by PRAVANA’s team of color experts, who kept in mind color longevity and enhancing the life of color services while creating the products. The entire range works to protect hair color for up to 30 washes and address key market demands like dryness, frizz, and damage repair.
At the heart of the line is PRAVANA’s new CHROMASILK Color SHINE COMPLEX™, which works by adjusting pH to seal the cuticle, ultimately delivering incredible shine.
The PRAVANA Care line includes six targeted collections:
- The Perfect Blonde Collection, which is focused on toning down brassiness and leaves blonde hair feeling strong and healthy.
- The moisture restoring Moisture Marvel™ Shampoo & Conditioner
- The fortifying and protecting Repair Radiance™ Shampoo & Conditioner duo.
- The volume and thickness duo Volume Vibrance™ Shampoo & Conditioner
- A clarifying shampoo Clear Cleanse™ Clarifying Shampoo
- Amulti-benefit, great smelling and heat protecting Intense Therapy™ Leave-In.
The brand relaunched the line at a retail price range from $21.98 to $43.98 ( for professional sizes) with a baseline full haircare routine in mind and natural fragrances. The new packaging is made of recyclable bottles and features tactile markers for the visually impaired.
To learn more about the brand and any future drops, be sure to follow @pravana on Instagram.
