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PRAVANA Releases New Color Line Inspired by Pearls

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As cliche as it may be, when it comes to hair, we are in full support of embracing the “new year, new look” mentality. Debuting a fresh new hair color, is a great way to say goodbye to last year, especially one as chaotic as 2020 was. To help make all your clients’ 2021 hair coloring dreams come true, PRAVANA has launched a brand new color line that’s perfect for colorists with upcoming mane makeovers on their books.

Inspired by the soft, iridescent shine of Mother of Pearl, PRAVANA’s ChromaSilk Pearl series is a permanent color line that delivers a multi-dimensional pearlescent effect to hair. Powered by soft pink and silver pigments to balance tone and boost reflection, the ChromaSilk Pearl Series comes in five permanent, reflective tones for level six and above. Not to mention, the line’s unique formula which contains silk and keratin amino acids ensures that the color reaches deep into the hair fiber to allow for richer, longer-lasting color.

Why Do Colorists Need It?

As of late, pearls have been having major moment. We have seen the classic accessory popping up around the necks of male celebs like Harry Styles and Jaden Smith. Not to mention, just last month, Ariana Grande debuted a super unique engagement ring featuring a gorgeous diamond and pearl combination.

For any colorists (and their clients!) who are hoping to give the pearl trend a try, The ChromaSilk Pearl Series is the way to go. It’s perfect for recreating all those cool pearlized hair looks that have been all over Instagram. For added convenience, all the colors in the line come in easy-to-use mixable single tubes to minimize stress and save stylists time. In addition, there is also the option to mix the Pearl Series tones with any PRAVANA ChromaSilk Permanent Creme Hair Color for amplified luster and dimension.

How To Use:

The mixing ratio is 1: 1 ½. To use, mix the ChromaSilk Permanent Creme Hair Color with 1 ½ Creme Developer in 10, 20,30, or 40. Then, process for 30-45 minutes.

To keep up-to-date with PRAVANA’s exciting product launches, be sure to visit PRAVANA’s website or follow @pravana on Instagram.

Camille Nzengung
Camille Nzengung
Camille Nzengung is a Features Editor, based in Georgia, covering all things hair at The Tease. You can find her writing about the best hair products, the coolest hair trends, and all the exciting new hair launches.