If you’ve been battling a dry, irritated scalp and flat, lifeless hair, your water could be to blame. Water that is too “hard” (or contains high levels of minerals like calcium and magnesium) can seriously damage your hair, causing drastic color changes and your strands to be dull and straw-like.
Unfortunately, hard water is quite common in certain parts of the United States, particularly states like Iowa, Wisconsin, Michigan, Nevada, and Arizona. The good news is that many hair brands, including PRAVANA, have created a number of products to combat hard water’s harmful effects on your hair.
The professional hair brand recently launched their new Purify & Revive Collection, a line of lactic acid-powered demineralizing products that instantly cleanse your hair. Available in stores this month, the collection offers two ways to instantly demineralize, detox, and cleanse your hair, prepping it for color services while also leaving it weightless and moisturized.
The PRIME spray is a groundbreaking, one-step demineralizing spray that diminished hard water buildup in three minutes. To use, first section the hair and then spray evenly, making sure not to oversaturate the hair. Comb the product through the hair, then wait three minutes before beginning a color or chemical service.
CLEANSE is a color-safe shampoo powered by plant-based lactic acid that works to instantly remove build-up without stripping away moisture. It can be paired with any PRAVANA conditioner for a custom care routine.