If you’ve been hoping to update your coloring toolkit with some new products, R+COLOR, R+CO’s professional hair color line, has totally got you covered.
The line recently blessed us all with four new hair goodies that will totally help you take your color services to the next level. Their launch includes the HYPERMATIC 10-Minute Demi-Permanent Liquid Hair Color, SUPER PALETTE Hair Color Additives, MOMENTUM 5 Volume Liquid Developer, and DRAMEDY Instant Eyebrow Tint Kit. The new innovations are designed to be breakthrough essentials for colorists to deliver vibrant,lasting results and healthier strands for their clients.
Keep scrolling for a closer look at the R+COLOR newness that you’re going to want to shop immediately.
HYPERMATIC 10-Minute Demi-Permanent Liquid Hair Color

With 30 fragrance-free shades available in addition to clear, the possibilities for unique color results are truly endless thanks to HYPERMATIC. Free from PPD, resorcinol, and ammonia, this demi-permanent color offers colorists a gentle yet high performing tonal deposit in 10 minutes. Perfect for root taps, shadow roots, toning, refreshing, and even glossing, HYPERMATIC is key to achieving fast and flawless hair transformations.
Jenny Perry, an R+COLOR Collective Member and colorist, shares, “The 10-minute deposit is record breaking for a demi-permanent hair color. The results are solid and the color doesn’t fade like most color lines.”
SUPER PALETTE Hair Color Additive

Enhance any hair color with these SUPER PALETTE Hair Color Additives which can be added to your color formula. These four versatile liqui-crème hair color pigments—which are available in the shades Cupid, Metropolitan, Yellow Brick Road, and Intergalatic—can be used alone or mixed into any permanent or demi-permanent crème hair color for a personalized, customizable shade and more intense effect.
MOMENTUM 5 Volume Liquid Developer

You’ll definitely want to make sure you have MOMENTUM on hand the next time you carry out a color service. Its ultra-creamy formula is infused with pea protein and chamomile extract to keep your hair and scalp healthy and strong during and after coloring. This developer can be paired with any R+COLOR hair color or lightener when 5 volume is desired and it is scientifically stabilized to an exact 1.5% to ensure greater spreadability for a faster application.
DRAMEDY Instant Eyebrow Tint Kit

Whether you’re covering up pesky grays or simply filling in thinning brows, you’ll want to have this DRAMEDY Kit by your side. Its plant-based non-fading formula, which is free from hydrogen peroxide and synthetic dyes, offers up to four weeks of smudge-proof color. Plus it’s super gentle on the skin, has 15-20 applications per kit, and comes in 4 distinct shades (Jupiter, Brown Bunny, Americano, and Inkpot).
Hoping to get your hands on these new R+COLOR products? They are available at select R+Co Salons, SalonCentric.com, and in-store at SalonCentric. For all things R+COLOR, be sure to follow @randco on Instagram.