Rihanna Announces New Fenty Beauty Eau De Parfum

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Last week, Rihanna’s Fenty Beauty took to Instagram to tease a new product. With the caption, “Something sensual, confident yet sexxy coming your way very soon…,” the video post has garnered over 34,000 likes and 800+ comments. Hinting at the new drop, it features the shadow of a perfume bottle accompanied by nature-influenced music.

Following the brand’s announcement, Rihanna also took to Instagram to reveal the exciting news. The post, featuring gorgeous black and white portraits of the singer with the caption, “#FENTYPARFUM COMING SOON,” had fans in a frenzy. Information about the new Eau De Parfum is limited, but here’s what we know.

An Unforgettable Scent

According to an email blast from the brand, Fenty Beauty’s first ever Eau De Parfum is set to launch on August 10th. Described as “the smell good y’all have been waiting for,” the perfume is finally letting fans emulate the iconic Rihanna.

As for the scent, the brand revealed that it’s “raw, intimate [and] deeply personal,” and in it, “sensual magnolia and seductive musk unite with vibrant fruit and notes of spice.” The unisex scent is also inspired by sweet memories and is meant to last: “it’s a memory encapsulated into a fragrance. You never forget it.”

Fan Response

After successfully taking the lingerie, beauty and skincare worlds by storm, it’s no question that Rihanna will now be dipping her toes into the fragrance space. Unsurprisingly, fans on Twitter are especially excited for the mogul’s new venture and had a lot to say about the upcoming perfume. One user can’t wait to be completely covered in Fenty:

Another joked about the singer’s highly anticipated upcoming album:

And user @NguTakos acknowledges RiRi’s influence on the beauty industry.

Customers can get their hands on a sample of the parfum by spending $40+ on fentybeauty.com now until August 8th.

Click here to sign up for Fenty Beauty’s newsletter to receive an exclusive link to shop the perfume before it officially hits their website. And be sure to follow the brand on Instagram for more product announcements.