Earlier this week, Schwarzkopf Professional brought its community-driven education platforms, L.I.F.T., to New Orleans. The sold out, two-day event, gets salon professionals together around artistry, education, inspiration and connection.
Following its launch last year, Schwarzkopf Professional has continued to evolve the L.I.F.T. and bring the experience to new markets. New Orleans is just the latest stop.
Centered around the theme of “The Magic We Make,” L.I.F.T. New Orleans programming paired technical education with the broader skills shaping today’s salon pro.
Tracey Cunningham, Jacob Schwartz, Ashlee Norman, Josie Vilay and Brendnetta Ashley shared expertise spanning modern color trends and techniques, hybrid foilyage and AirTouch Color, blonding, color correction and multidimensional results, alongside sessions focused on creativity, social media marketing best practices and building a business behind the chair.
“We saw a gap between what beauty professionals give to others and what they receive in return. L.I.F.T. was designed to close that gap. Bringing this community together creates space for new ideas, meaningful connections, and personal growth. Because one of the most powerful truths about our industry is that when you choose this profession, you choose each other,” says Michelle Chandler, General Manager, Schwarzkopf Professional North America.
“I always say, ‘We’re not in the hair business, we’re in the people business,’ and L.I.F.T. is where this really comes to life. We connect with each other, and it’s so refreshing to take these relationships back to the salon to make our work with our clients even stronger,” adds Tracey Cunningham, U.S. Creative Director of Color & Technique, Schwarzkopf Professional.
The experience also tapped into the spirit of New Orleans with a second line-style parade, live mentalist performance and Masquerade After Party, creating additional opportunities for the professional community to connect.
More info on Schwarzkopf Professional’s event offerings can be found here. Be sure to follow Schwarzkopf Professional on social.
