In 2014, an industry changing brand was founded. That brand was OLAPLEX®. Since 2014, OLAPLEX® has only grown expanding their product line beyond just professional products with new innovations and research.
Volume Up by The Tease had the pleasure to sit down with OLAPLEX® on-air spokesperson and licensed cosmetologist, Danielle Frank, to discuss all things OLAPLEX®.
If you’re a fan of this cult-favorite product line, this episode is a MUST LISTEN. We even walked away with a ton of knowledge that we didn’t know about. Can anyone else say Bis-Aminopropyl Diglycol Dimaleate? We sure can’t, but we know that we want it used in our professional services.
Danielle, who is also the ‘What’s In With Olaplex’ podcast host, talks through their iconic products (including which is her favorite), some behind the scenes look at the science of OLAPLEX®, why stylists love the brand, and how she worked to incorporate the products into her services and ticket.
“What OLAPLEX® does, well at least our professional products. We have a lot of products that do a lot of things but when it comes to our patented ingredient, what that is doing is relinking the disulfide bonds. It’s creating a covalent bond, which is making the hair stronger.”
“Oh my favorite! N°. 6 That’s my precious. I think hairdressers specifically understand the power of N°. 6 in all the conversations that I had.”
“I did great hair but when I started incorporating OLAPLEX®, I saw a new level to my work that I didn’t see before because no matter how you put it, ‘healthy hair is gorgeous hair, period’.”
Listen to the full episode here or wherever you stream and head over to our Instagrams @Readthetease and @volumeupbythetease.