Topicals Encourages Users to Embrace Their Skin—Flaws & All


Founded by Olamide Olowe and Claudia Teng, Topicals is a skincare brand that wants to transform the conversation around skin health. As women of color who struggle with visible skin conditions (like post-barbae folliculitis, hyperpigmentation, eczema & seborrheic dermatitis), the founders recognize the need for effective products that work on every type of skin and flareup.

Along with offering high-quality products, Topicals also celebrates those with “imperfect” complexions through their carefully curated Instagram account. By showcasing real people with real skin, the brand is breaking down the beauty industry’s misconception that we must always look perfect and any flaws must be kept secret.

Mental Health Advocacy

While trying to lower the stigma surrounding imperfect skin, Topicals also brings awareness to mental health issues that may be caused by one’s struggle with their appearance. According to the Topicals site, “Folks with skin conditions are 2-6 times more likely to experience anxiety and depression.”

In trying to decrease that number, Topicals donates 1% of all profits to organizations supporting mental health services. Before launching in early August, the brand donated $10k to Black Girl Therapy, Fearless Femme and Sad Girls Club. Since launching, Topicals has directed donations to the JED Foundation. JED protects emotional health and fights to prevent suicide among teens and young adults.

Backed by Science

On top of their advocacy work, Topicals’ products are bar none: they’re backed by science and dermatologist approved. In fact, the brand only uses highly researched ingredients and botanicals, and they’re constantly altering their formulas based on customer feedback and new clinical findings. Not to mention, all products are vegan and cruelty-free and never use synthetic fragrances or dyes.

Because they’re a fairly new brand, Topicals currently only offers a brightening & clearing gel called FADED and a hydrating mask called LIKE BUTTER. (There’s also a duo option that contains both products!). FADED is a gel serum that balances skin tone and smooths rough textures. Alternatively, LIKE BUTTER is a thick mask that restores dry skin, strengthens the moisture barrier and reduces inflammation.

FADED is formulated for people who experience hyperpigmentation and erythema, and LIKE BUTTER is great for those with eczema-prone skin.

You can shop Topicals now at or at Nordstrom. Be sure to follow the brand on Instagram for more product announcements and mental health resources.

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