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Wella Professionals’ We Create Virtual Event Promises to Be the Biggest Hair Show of the Year

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Good news, salon pros: Wella Professionals’ We Create extravaganza is back and better than ever!

After the massive success of last year’s inaugural event, Wella Professionals is excited to announce the return of its virtual hair show for 2022. This year’s festivities will be held on September 18th and will consist of a 2-hour long broadcast taking place at 7a.m. and 1 p.m. (EST). 

So, just what can attendees expect from this global celebration of hairdressing?

With this year’s show focusing on the power of transformation, stylists will be given the knowledge, tools, and opportunity to create positive change for themselves, their customers, and their communities. Additionally, event programming will spotlight iconic transformations, exclusive interviews, industry styling tips, and even a backstage immersion to New York Fashion Week—all brought to you by Wella Professionals’ global team of artists and experts.

That’s right, the exciting line-up of speakers with include Wella Global Artists such as  James Earnshaw, Patricia Nikole, Rob Eaton, Briana Cisneros, Dereq Clark, Akin Konizi, Romeu Filipe, Noriyoshi Miyachi, Renya Xydis and more who will provide amazing insight and inspiration.

Whether you’re a world-leading hairdresser or a small-town independent salon stylist, We Create 2022 is an event that you won’t want to miss.

We Create 2022 is completely free and open for all stylists–you can register to attend here. And, for more information about We Create, make sure to follow @wellahair on Instagram.

Camille Nzengung
Camille Nzengung
Camille Nzengung is a Features Editor, based in Georgia, covering all things hair at The Tease. You can find her writing about the best hair products, the coolest hair trends, and all the exciting new hair launches.