The coronavirus has wreaked havoc on so many aspects of our daily lives. One of those being the way in which people shop for beauty products. According to a report in WWD, thanks to Covid-19, consumers have become more conscious than ever of the ingredients used inside beauty products.
Lucky for us, a slew of hair lines have given your favorite hair essentials the green treatment. As a result, these products are safer for not only you, but also for the environment.
Below, we’re highlighting some clean hair brands that you’ll want to incorporate in your hair routine ASAP.
Founded by Australian beauty industry veteran Maeva Helena, Bread is a clean hair brand that is bringing the effortless, “lazy-girl” hair aesthetic to Black hair – specifically individuals with 3A to 4C curl patterns. Bread features a tight edit of products including shampoo, conditioner, a hair mask, hair oil, and a large scrunchie called the “Bread Puff”. The Black-owned hair line hopes to be a simpler and safer alternative to use on wash days. With prices between $20-$58, Bread is available at breadbeautysupply.com and Sephora.
You’ve more than likely seen this brand’s millennial pink bottles popping up in your Instagram feed as of late. Named Dae, – an acronym for dawn, afternoon, and evening, this line of clean products is inspired by the Arizona desert, right down to its orange blossom scent and pretty pink color scheme. Created by popular lifestyle blogger Amber Fillerup Clark of Barefoot Blonde, the three piece line of products features a shampoo, conditioner, and deep conditioning treatment. Both vegan and cruelty-free, their products contain ingredients derived from desert botanicals like turmeric root extract and cactus oil.
As a brand, Dae is working to making a positive impact on water consumption. For every unit sold, they are donating the equivalent of one shower or 65.1 liters of water to Charity Water, an organization bringing safe and clean drinking water to people in developing countries. Dae products range from $24-$28 and are available to shop at daehair.com and Sephora.
California-based hair brand, Playa, is on a mission to bring “California-cool” to the hair aisle. Made up of beachy hair essentials like texture sprays and hair mists, this brand has all the products needed to master those perfect summer beach waves. Instead of the harmful toxins often found in hair products, they use natural oils and botanicals in their ingredients. With such close ties to the beach, Playa is working to minimize plastic waste and prevent plastic production and even has their own recycling program. Everything in the line is between $26 to $38 and can be purchased at playabeauty.com and Sephora.
When it comes to luxury clean hair care, it’s easy to see why Rahua is such a cult-favorite. Named after its star ingredient Rahua oil, this rainforest-grown brand offers products made from organic and plant-derived ingredients. All of their formulas are free of parabens, sulfates, and even gluten. With the Amazon rainforest serving as the home to many of the ingredients found in their products, the brand is also working to preserve the Amazon and all its indigenous people through the use of sustainable sourcing and production. Priced between $30-$200, shop Rahua at rahua.com, dermstore.com, Macy’s and Sephora.
Inspired by her grandmother’s homemade hair recipes from her childhood, former investment banker Nancy Twine founded Briogeo as a clean hair brand that appeals to all women. Instead of categorizing their products by ethnicity, the Black-owned brand is texture-specific (wavy, coily, dry, or thin). Also, they work to offer a specific hair regimen to fit just about every hair need. Not to mention, Briogeo is 6-free meaning that all of their products are free of sulfates, silicons, parabens, phthalates, DEA, and synthetics, which are all common harmful ingredients used in hair care.
And when it comes to what’s inside their products, the brand couldn’t be more transparent. They have the exact percentage and source of every ingredient used in their formulas located on the back of each bottle. Also, they even have their own “ingredient glossary” on their website. Priced between $20 – $115, Briogeo is available for purchase at briogeohair.com, dermstore.com, Sephora, Revolve, and Nordstrom.
Positioned as “clean beauty for you and your people”, Odele is a woman-founded, owned, and operated clean beauty brand created with everyone in mind. The nine product line offers clean wash and styling products that address three specific hair categories (smoothing, volumizing, and curl-defining). All of the formulas are cruelty-free, sulfate-free, and made with natural fragrances. Their products are priced under $12 and can be found exclusively at odelebeauty.com and Target.
The brainchild of editorial hairstylist Helen Reavy, Act + Acre is the clean hair brand bringing scalp health to the forefront. Considered by its founder as “the first true hair-wellness line”, the brand works to provide individuals with long-term hair health. Act + Acre is made up of three products: a hair cleanser, a conditioner, and a pre-wash detoxing scalp treatment. Each product is formulated with a patent cold-pressed technique which relies on ice cold water and high pressure to ensure that all their active ingredients remain fresh and highly effective – a first in the beauty industry. Priced between $28-$50, Act + Acre is available for purchase at actandacre.com, violetgrey.com, net-a-porter.com, Revolve, Urban Outfitters, and Free People.