Clarity is the whole point of Premiere Show Group’s latest campaign. “IN FOCUS,” the creative behind the Premiere 2027 Show Tour, encourages beauty pros to block out the noise and bet on themselves, and it was brought to life by award-winning Ashlee Norman & Team.
The Vision
IN FOCUS asks beauty professionals to tune out the noise and self-doubt of a fast-moving industry and put that energy into their own growth. The visuals play with focus versus blur as a metaphor for clarity and intention. The shoot has an editorial, aspirational feel, but the collection stays grounded: accessible, diverse and achievable for artists at every stage of their career.
The Artists Behind the Lens
Premiere set the vision for how each show would be represented, plus the messaging behind the tour. Norman, the globally recognized hairstylist, educator and social media influencer known for dimensional color and modern haircuts,and her team then brought it to life, executing the final looks and the photo shoot. Premiere says partnering with working pros who live and breathe the industry is exactly the kind of collaboration it loves to build.
Four Shows, Four Identities
IN FOCUS ties the campaign together, but each show has its own signature color and message:
- Premiere Anaheim: Your Future, In Focus (Anaheim Teal)
- Premiere Orlando: Your Passion, In Focus (Orlando Red)
- Premiere San Antonio: Your Artistry, In Focus (San Antonio Orange)
- Premiere Columbus: Your Career, In Focus (Columbus Blue)
IN FOCUS reminds us that the best career move is often the simplest one: tune out the noise and invest in your craft. Pick your show by visiting premiereshows.com, mark your calendar and get ready to see your 2027 come into focus!
