Just in time for the US Open, Moroccanoil celebrated its newest Global Brand Ambassador, top-ranked professional tennis player Aryna Sabalenka, in New York City for an intimate “Midnight Match” evening. This event brought together the two sides of Sabalenka’s world, life as a tennis player and her love of beauty and haircare.
Sabalenka is the brand’s first-ever athlete Global Brand Ambassador, bringing Moroccanoil even further into the world of sports. Following the brand’s role as the official haircare partner of the Miami Open, Sabalenka as a Global Brand Ambassador only feels natural as Moroccanoil. Between constant training, travel, intense competition, and styling, Moroccanoil has stayed a must-have in Sabalenka’s gym bag and overall haircare routine.
As a Global Brand Ambassador, Sabalenka will appear in Moroccanoil’s global campaigns with the US Open serving as the first major tennis moment of the partnership. During Midnight Match, Marina Kirschner, Moroccanoil’s Senior Vice President of Global Marketing, shared more about the connection between Sabalenka and the brand, highlighting her authenticity and undeniable energy both on and off the court as key reasons the partnership felt like a perfect fit.
Midnight Match itself was a true reflection of the crossover between beauty and sports. The event brought tennis and beauty together in the heart of New York City with guests invited from both the beauty industry and professional sports industry. The night was spent celebrating Sabalenka and the brand’s newest launch, the Overnight Leave-in Mask.
Full of light-bites, cocktails, Wii tennis, and even custom Slip pillowcase embroidery, Midnight Match was the a playful mix of celebrating Sabalenka and the new product launch.
The Overnight Leave-in Mask is designed to deliver overnight hydration while making hair easier to detangle and manage in the morning, without requiring a rinse. For anyone whose hair routine has to keep up with a packed schedule like Aryna’s, the Overlight Leave-in Mask just makes sense.
Sabalenka’s own look for the evening was a glimpse into the product’s payoff. She wore her hair in glossy, effortless beachy waves, with the kind of healthy looking glow that makes everyone want to incorporate this product into their routines. Retailing for $44.00, the Overnight Leave-In Mask is now available at Moroccanoil.com and Sephora.
With Sabalenka officially stepping into her new role and the US Open kicking off, Midnight Match was an incredible celebration and introduction to Moroccanoil’s newest product and newest Global Brand Ambassador.
