Four founders and four bold visions for the future of professional hair! Last night, amika welcomed its fourth Rooted in Growth cohort, continuing the brand’s investment in emerging founders shaping the industry.
Presented in partnership with the Fifteen Percent Pledge, the grant program gives each founder $50K, four months of mentorship, and access to the resources and relationships needed to grow their business.
Meet the 2026-2027 Cohort
Isfahan Chambers Harris, Alodia Hair Care: A doctor and trichologist-developed hair and scalp health company transforming textured hair care through science-backed products, personalized technology and telehealth with prescription treatments, creating a more connected and comprehensive approach to hair and scalp wellness.
Kendria Strong, ROOTED REVIVall: A clinical-holistic haircare brand developing cuticle-mending peptide treatments designed to repair and strengthen damaged hair while reducing breakage and tangles.
Salwa Petersen, Chéribé: A luxury haircare brand blending ancient Chadian traditions with modern science to create growth-focused, curl-defining products for textured hair.
Jade Mui-Wong & Tina Mui, AWARE Hair: A professional scalp wellness brand combining high-performance products, consultation technology and stylist education to bring healthier scalp rituals into everyday haircare.
From scalp science to Chadian-inspired curl care, this year’s cohort is bringing fresh, innovative thinking to the professional hair community, and amika is putting funding and mentorship behind it. Keep an eye on all four brands as they grow.
