Imagine luxury and craftsmanship all in one — a perfect partnership that not only creates exquisite products but also transforms hair into its most stunning form.
That’s what Dafina Smith, founder of Covet & Mane, believes through and through. At Covet & Mane, the stylists’ training, artistry, and expertise take center stage.
“We power some of the most beautiful moments that you associate with hair. There are usually some extensions or wigs or hairpieces involved in them. And I think that’s just always been my thing to advocate for us to have a seat at the table of beauty.”
Growing up in this industry, Dafina prioritizes education and salon professionals. She built her brand with a sharp focus on fostering a community that empowers stylists.
“I wanted to do a brand that was empowering them, that was like their back office. We essentially act as a back office partner to stylists, so we help make sure logistically everything’s there. The pricing, we can help with marketing, we’re really there to meet the industry where it’s going, and then I wanted to do that luxuriously.”
Covet & Mane also ensures client confidence and comfort, working to avoid issues like hair damage and traction alopecia through stylist vetting and education. Their goal is clear and shines brightly– eliminate risks associated with improper extension practices through supporting stylists’ education.
In season three episode nineteen of Volume Up by The Tease, Dafina unveils insights on their newest release, the Coveted Tape Collection. She shares with us how this release is a culmination of meticulous planning aiming at revolutionizing the tape weft space. Now, the Coveted Tape Collection is known as a game changer in the industry.
“This is a product that gets us back to playing with stylists’ artistry. And it’s not so dictatorial, because it’s easy to remove, and it’s fast and it’s not damaging. It just sparks that thing again of, let’s play.”
Listen to the full episode here or wherever you stream and head over to our Instagrams @Readthetease and @volumeupbythetease.
