Beautynova Americas, the North American home of premium professional haircare brands is strengthening its footprint across the U.S. and Canada with expanded professional salon distribution for milk_shake and DEPOT in 2026.
The sought-after brands have recently welcomed new distribution partners including Capilex (Quebec), Maly’s @ManocoBlue (Michigan and Ohio), Salonwax Beauty Supply (Alaska), and International Beauty (Manitoba and Saskatchewan), while also expanding the territories of existing distributors DePasquale Salon Systems (now including downstate New York and Connecticut), Sullivan Beauty (now including Massachusetts, Rhode Island and New Hampshire) and Beauty Craft (now including Colorado).
Renowned for its high-performance professional color, care, and styling products, milk_shake blends results-driven formulations with sensorial scents and textures, delivering a uniquely indulgent salon experience that continues to resonate with stylists and consumers alike.
DEPOT offers a robust portfolio of grooming care products and beyond, including hair, skin, and fragrances. The brand elevates the grooming experience through luxurious scents and superior ingredients.
“We are committed to growing alongside like-minded industry partners who share our dedication to serving salon professionals, salon owners, barbers, and educators,” said Cory Couts, President of Beautynova Americas. He continues, “This continued expansion brings us closer to our goal of making our brands accessible to every professional salon in the U.S. and Canada.”
“Strong distributor partnerships are essential to our success,” added Scott Guinter, SVP of Sales, Beautynova Americas. “Our distributors are trusted leaders in the professional beauty industry and play a critical role in connecting our brands with hairdressers. We are aligned in values, leadership, and a shared commitment to salon success.”
Beautynova Americas remains focused on supporting the professional beauty industry through education, innovation, and salon-driven programs designed to fuel long-term growth. For more information, contact Beautynova Americas at support@milkshakehair.com.
