Beloved beauty brand Benefit Cosmetics is collaborating with none other than Alix Earle, the queen of GRWM, to introduce a collection of the it-girl’s favorite Benefit products at Ulta. The collaboration, dubbed “Alix’s Picks,” started from a truly authentic place since Alix always has a Benefit best-seller in her daily rotation.
Keep scrolling for her favorites and details on the limited-edition gift with purchase (Alix’s design) that can be yours!
Hoola Matte Powder Bronzer
Hoola Matte Powder Bronzer ($35.00) instantly warms up your complexion & gives a classic matte finish. All 4 shades feature the same soft, blendable formula that made the original a cult fave.
Roller Lash Curling & Lifting Mascara
The Roller Lash Curling & Lifting Mascara ($28.00) as an eye-opening Hook ‘n’ Roll brush that grabs, separates, lifts and curls with an instant curve-setting formula holds for 12 hours.
Precisely, My Brow Pencil Waterproof Eyebrow Definer
The bestselling Precisely, My Brow Pencil Waterproof Eyebrow Definer ($25.00) is available in shades to flatter every hair color, transform shapeless, undefined brows with just a few strokes.
Tickle Golden Pink Powder Highlighter
Benefit’s Tickle Golden Pink Powder Highlighter ($35.00) is superfine and buildable — it amps up radiance with an irresistible golden pink luster.
24-HR Brow Setter Clear Eyebrow Gel with Lamination Effect
Benefit’s 24-HR Brow Setter Clear Eyebrow Gel with Lamination Effect ($26.00) shapes & tames brows and locks on makeup so brows never disappear.
GRWM Gift with Purchase
Alix designed an exclusive, limited-edition gift with purchase in collaboration with Benefit. To get the “Alix Made Me Buy It” Terry cloth makeup bag and oversize pink GRWM hair clips, all you have to do is spend $60 on any Benefit products — not limited to her faves! — in-store at Ulta or on Ulta.com. These gifts with purchase are only available from 8/13 – 9/9, so run don’t walk to get yours before they’re gone.
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