Exciting changes are afoot at oVertone and BOOM! Beauty. The two renowned beauty companies recently announced that beauty industry veteran Barbara Roll has been officially named as their Chief Executive Officer. In her new role as CEO, Roll will lead BOOM! Beauty and oVertone into a new era of growth and innovation. Her vision for the future includes expanding product lines, enhancing customer experiences, and further solidifying BOOM! Beauty and oVertone as leaders in the beauty industry.
“We are thrilled to announce Barbara Roll as the CEO of BOOM! Beauty and oVertone,” said Pepijn Gooiker, President & COO at BOOM! Beauty. “Barbara’s leadership and strategic vision have been instrumental in the success of both brands, and we are confident that under her guidance, BOOM! Beauty and oVertone will continue to thrive and set new benchmarks in the beauty industry.”
With over a decade of industry-leading experience and a proven track record of driving growth and implementing strategic initiatives, Roll brings a wealth of experience and expertise to her new role as CEO. She previously held the position of Chief Growth Officer at BOOM! Beauty and oVertone and has been instrumental in the success and expansion of both brands. As Chief Growth Officer, Roll played a pivotal role in developing and executing strategic plans that propolled both brands to new heights in the beauty industry. In fact, her dedication to innovation, customer engagement, and brand development has been a driving force behind companies’ continued successes.
“I am honored and excited to lead BOOM! Beauty and oVertone as CEO,” said Roll. “These brands have a rich history of innovation and a strong connection with our customers. I look forward to building on our success and taking BOOM! Beauty and oVertone to new heights.”