Last week, acclaimed haircare brand Bumble and bumble. celebrated the launch of its latest product by inviting a select group of content creators and stylists to a serene morning experience at the Edition Hotel in West Hollywood. The event, set against sweeping views of the Los Angeles skyline, blended beauty education with quiet luxury and spotlighted the brand’s newest innovation, the Styling Oil: Lightweight Hair Oil with Heat Protectant.
Guests were treated to an appointment-only experience that began with breakfast and conversation before settling into one-on-one blowout sessions led by Bumble and bumble.’s expert stylists. Each stylist tailored the service to the guest’s individual hair needs, demonstrating the versatility and performance of the Styling Oil’s innovative formula.
Importantly, it’s a multitasking essential designed to smooth, protect, and elevate every hair type with a weightless finish. Unlike heavier oils that can leave behind residue or dullness, Bumble and bumble.’s latest creation offers a silicone-free, lightweight texture that instantly softens and tames while protecting strands from heat up to 450°F.
It’s perfect on its own, layered between products, and can be used to style with or without heat tools. The light fragrance consists of a subtle blend of fruit, florals, and musk which leaves hair smelling good without being too overbearing. One of the many beauties of the Styling Oil is that it leaves the perfect amount of shine but is simultaneously so lightweight that it doesn’t leave the hair greasy or weighed down. What makes Bumble and bumble. stand out about the rest is the layerability of each the brand’s products. The new styling oil is no different.
The morning at the Edition perfectly reflected what Bumble and Bumble does best, creating an experience that feels luxurious yet accessible. Just as the new styling oil delivers professional-grade results with an effortless touch, the event embodied that same balance of polish and ease. With the styling oil, Bumble and Bumble adds another standout to its styling lineup, reaffirming its reputation for modern products with results that last all day.
