Covet & Mane is Hitting the Road For Its Multi-City “The Coveted Tape Tour”


Just two months after debuting its revolutionary The Coveted Tape Collection, Covet & Mane is now taking its latest innovation on the road.

Starting June 17, the hair extension brand will be setting off on a multi-city tour across the U.S. in what it’s calling its “The Coveted Tape Tour.” During each stop, attendees will have the opportunity to learn about the brand’s new tape-in extension innovation, watch installation and removal demonstrations from celebrity stylists, and ask questions directly to the expert Covet & Mane team. The tour will also be bringing the fun during their visit to cities around the nation by offering curated food and drinks, special giveaways, and gift bags.

Covet & Mane’s tour will kick off at the brand headquarters in New York City and feature a demonstration session with celebrity stylist Graham Nation, who helped test and perfect The Coveted Tape during its creation. While at the NYC tour stop, attendees will also get a sneak-peek at The Coveted Tape textured line that will be launching in mid-June.  The brand is also set to make stops in six other cities including Nashville, Dallas, Los Angeles, Atlanta, Chicago, and Miami.

“The Covet & Mane team is thrilled to showcase the limitless possibilities The Coveted Tape offers stylists of all levels across the country,” said Founder & CEO Dafina Smith. “There is no better way to learn than with hands-on, in-person education. The Tape Tour will provide not only that, but a fun and elevated experience for stylists to experience our brand and high-quality extensions.”

If you’re not yet familiar with the brand’s The Coveted Tape innovation, their unique tape-in extensions offer the perfect blend of comfort and conveniences, ensuring a more elevated tape-in experience for stylists and their clients. These extensions consist of a single, continuous tape-in weft that flows from one or two points of contact rather than all over the head, allowing for the wearer to have the invisibility of a hand-tied extension. Plus, The Coveted Tape has a speedy application time of less than 30 minutes, with a damage-free removal in just 5-10 minutes. 

Image courtesy of Covet & Mane

Covet & Mane’s The Coveted Tape Tour is the truly perfect opportunity for any extension stylist to learn more about their newest extensions. If you’re interested in attending one of the tour stops, tickets for The Coveted Tape Tour are available for purchase here. Tickets are priced at $25 for attendance only and $100 for attendance plus access to professional education videos and an exclusive resource webpage. 

For more information on The Coveted Tape Collection, be sure to visit the brand’s website. And for all things Covet & Mane, make sure to follow @covetandmane on Instagram. 

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Camille Nzengung

Camille Nzengung is a Features Editor at The Tease, where she covers all things hair. You can find her writing about the best hair products, the coolest hair trends, and all the exciting new hair launches. Send her a pitch:

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