It probably shouldn’t come as a surprise that Wetbrush is America’s best-selling hairbrush. Not only does the brand’s brushes work to gently detangle hair in a way that minimizes breakage, but they are also constantly releasing new must-have designs that appeal to every sort of aesthetic. Most recently, they have given their loyal fans the opportunity to truly create the Wetbrush of their dreams with the release of a highly anticipated customization tool.
Branded “Wet Brush Your Way”, this new function allows customers to take control of the visual appearance of their brush. First, you are able to select from five different color options: black, pink, purple, sky blue, and marble white. After that, there are countless different directions you can take your brush in—choosing from a variety of text, icons, and imagery. As far as customization features go, Wet Brush Your Way boasts a wide variety of options, ensuring everyone can be satisfied with their personalized product.
“At Wet Brush, we are always dreaming big to find ways to deliver the best products and experience to our community,” said Melissa Ayers, VP Brand Strategy & Growth for Wet Brush. “We often hear from consumers who love Wet Brush so much that they collect multiple brushes at a time. The combination of our exclusive Intelliflex bristles that effortlessly glide through hair and our trend-forward designs, makes our brushes an extension of people’s individuality. Wet Brush Your Way is the next step. Whether you’re planning for a family reunion, milestone birthday, bachelorette party, or just want something that’s uniquely yours, Wet Brush is there to celebrate you.”
Wet Brush Your Way is perfect for events, teams, and organizations, as customers have the ability to select quantities of 5, 10, 25, 50, or 100 units, with prices ranging from $125 to $1,100. If you’re ready to start customizing your own brush, be sure to head over to WetBrush.com. And for all things Wet Brush, make sure to follow @thewetbrush on Instagram.