Already a mega-talented singer and actress, Dove Cameron just added an exciting beauty gig to her resume: Schwarzkopf Global Brand Ambassador. With her new role, Cameron will be in good company, joining the likes of Sofia Vergara and Chris Appleton—who both recently starred in Schwarzkopf’s “What Story Will You Tell?” campaign— as global faces of the brand.
The professional hair brand shared the announcement on Instagram, along with a video of Cameron showing off her custom blonde hair transformation that came courtesy of celebrity hairstylist Jacob Rozenberg. “Talented hairstylist @jacobrozenberg pulled off the transformation of our dreams, bringing Dove from a rich deep brunette to a custom, Schwarzkopf lived-in blonde. Dove is back in her blonde era and we’re loving this new energy!!” Schwarzkopf shared in a caption, along with the hashtag #EverybodysGoingBlonde.
The former Disney star, who recently released her highly-anticipated two-part debut album Alchemical: Volume 1, has been on quite the hair journey over the last few years, switching from her hair color from blonde to shades of red and black, among many others. As a longtime fan of Schwarzkopf products, Cameron couldn’t help but express her excitement for the new partnership.
“I’m so excited to be Schwarzkopf’s new Brand Ambassador. This partnership means a lot to me because it’s a brand that I actually use and have loved for such a long time,” she says. “My hair journey started when I was only 8 years old when I became obsessed with the power of dyeing my hair and experimenting with identity and character and the control that that gives me as an artist. I had a very specific hair color during a very formative time in my life when I started in film and television that became the color that I was known for. My identity has changed a lot as I’ve gotten older and found myself, and hair color has been a big part of being able to claim my identity over and over whenever I feel the need to. Changing my hair color makes me feel renewed, reset, and fresh and Schwarzkopf is the only brand—and blonde—I trust.”
With her multifaceted career spanning film, television, and music, she will allow Schwarzkopf to target a broader audience—one that includes both the salon clients and at-home color consumers. Serving as a global brand ambassador, Cameron will inspire consumers to tell their own hair story through the brand’s new blond color innovations and will speak to how she uses Schwarzkopf’s Keratin Blonde to help maintain her hair color while on tour.
“It has been so exciting to see the response from our alignment with current brand partners, Sofia Vergara and Chris Appleton. And now, we are reaching out to a larger, more diverse audience by joining forces with Dove Cameron,” said Chris McClement, Senior Vice President of Marketing at Henkel North America. “She has gone through an evolution personally, with her career and with her style and we’re thrilled she chose Schwarzkopf to be at the forefront of her hair evolution. Henkel has always been committed to providing high-quality innovations & formulas and we are excited to see what stories Dove helps us to tell in our continued work together.”
For the latest updates on Cameron’s new partnership with Schwarzkopf, be sure to follow @hairbyschwarzkopf.usa on Instagram.
