Shopping for your favorite epres products just got a whole lot more convenient thanks to a new partnership between the bond-repairing haircare brand and Cosmo Prof Beauty. As part of the pair’s new alliance, beginning February 1st, epres’ performance-based solutions will now be available to beauty professionals across specific channels including Cosmo Prof stores and on CosmoProfBeauty.com as well as their app. Additionally, epres will also be readily available to beauty pros through the extensive Beauty Systems Group (BSG) network.
For both epres and Cosmo Prof, this partnership marks a significant moment for both entities as well as the greater beauty industry.
“Our partnership with Cosmo Prof will give epres further access throughout the North American market to our broad customer base,” said Eric Pressley, founder of epres. “We power innovation at the intersection of science and creativity to offer safe, sustainable, and high-performance beauty solutions available to all. With a strong focus on licensed beauty professionals, we want to ultimately revolutionize the industry, elevating the standards of haircare.”
As a haircare brand that caters to both hairstylists and everyday consumers, epres offers unparalleled hair care benefits. With the brand’s first innovation, Dr. Pressly presented his patented liquid-molecule formula that actively re-bonds hair, enhancing softness, strength, and manageability. The brand inaugural technology is offered in two forms: an at-home treatment and a one-step solution that repairs hair during chemical services, optimizing time, lift, and color integrity—ultimately, allowing pros to achieve consistently exceptional outcomes for their clients.
“It is our mission here at Cosmo Prof to empower creativity and that includes curaitng brands and products to help our professional community provide industry-leading service,” said Angela Swanner, Group Vice President of Merchandising for Beauty Systems Group. “We are always searching for the latest and greatest to ensure a range of quality product options, and with the steady growth of the bonding category, we are so excited to bring epres to Cosmo Prof location across North America—making the line readily available to licensed beauty professionals both in-store and online.”
Be sure to shop epres’ game-changing bond-building products at your nearest Cosmo Prof store or on CosmoProfBeauty.com starting Feb. 1st. And for the latest news on all things epres, make sure to follow @epresbeauty on Instagram.