On June 22nd, actress Vanessa Hudgens took to Instagram to announce a new venture with singer Madison Beer. The two celebrities, along with dermatologist Karen Chinonso Kagha, have launched a skincare brand called KNOW Beauty. With offerings “shaped by your DNA and lifestyle,” the brand is all about providing products that work best for you.
Formulated for You
Founded to provide a “smarter way for people to know their skin,” KNOW Beauty prioritizes creating products that work for your skin today and in the future. Each formula is dermatologist approved and always uses clinically proven ingredients that are healthy for you and your skin. The brand even avoids using additives like parabens, phthalates, sulfates and mineral oil.
To ensure an individualized routine, KNOW Beauty’s site contains a Skin Diagnostic tool that helps customers pinpoint the right products for them. They even offer a DNA kit where they analyze specific genes to provide information about your skin’s health. All you have to do is swab your mouth at home and the brand’s lab will take it from there!
Products for Healthy Skin
KNOW Beauty’s products work well on all skin types and always use the most effective ingredients like retinoids, AHAs, BHAs, peptides and more. With everything from cleansers and moisturizers to serums and lip care, they really have it all. Not to mention, each offering is cruelty-free and comes in 100% recyclable packaging. KNOW also prides itself on being responsibly sourced, always ensuring they meet the highest standards for product safety, quality and consistency.
The Purifying Cleanser removes dirt and other impurities while soothing skin and increasing glow. Made with prickly pear and red tea, it also reduces the appearance of hyperpigmentation and fine lines. The Resurfacing Night Serum uses retinol, vitamin C and vitamin E to control blemishes, brighten and hydrate. It also resurfaces the skin and increases cell turnover.
Alternatively, the Detoxifying Charcoal Mask is formulated to remove impurities while hydrating skin and absorbing excess oil. Using natural clays, glycerin and coconut oil, it will leave you with balanced, clear skin. Needless to say, you can’t go wrong when you shop KNOW Beauty!