Get Ready to Party With Olaplex—The Brand is Taking Its 9th Birthday Celebrations to the Streets in 3 Major Cities


It’s hard to believe it, but as of this month, OLAPLEX has been around for nine whole years. In case anyone needs reminding, the brand completely changed the hair game for clients and hairstylists everywhere, when it first launched in 2014 and single-handedly created the bond-building category in haircare. Thanks to its miracle hair treatments, OLAPLEX has become a household name in recent years and continues to be a serious pioneer in the hair space.

Naturally, it only makes sense that the brand would want to take a moment to celebrate. And what better way to celebrate than with their very own fans?

A look at OLAPLEX’s branded kiosks which will be placed around various location in three cities nationwide—New York, Chicago, and Los Angeles. Image Courtesy: OLAPLEX

To honor its 9th birthday, OLAPLEX will be taking to the streets with their own branded kiosks and guerilla street sampling teams on June 23rd and June 24th. The brand will be hosting these events in three cities nationwide: New York, Chicago, and Los Angeles.

The best part? The brand will be giving away free samples of their iconic OLAPLEX No. 3 Hair Perfector. This best-selling hair treatment is powered by the brand’s patented technology to target all types of hair damage including heat styling, color treatment, chemical treatment, brushing and tugging, cold weather, sunlight, and UV—in just three minutes.

“We’re incredibly proud of Olaplex’s growth since the brand first launched 9 years ago. Often imitated, but never duplicated, Olaplex is the original pioneer of bond-building and solely responsible for creating the bond-building category,” said Charlotte Watson, OLAPLEX’s Chief Marketing Officer. “We have the privilege of celebrating nearly a decade of fostering valuable connections with our community. Undeniably, this achievement calls for a grand celebration. We extend our heartfelt gratitude for your invaluable support in revolutionizing the haircare industry and allowing us to contribute to so many journeys towards health hair transformations over the past nine years. By doing these experiential pop-ups, we’re celebrating Olaplex as a brand and sampling our iconic Olaplex No.3 Hair Perfector, which is one of our best-selling and most loved products by celebrities and millions of users across the globe.”

A closer look at OLAPLEX’s branded kiosk. Image Courtesy: OLAPLEX

If you’re ready to celebrate with OLAPLEX, be sure to stop by their kiosks on Friday or Saturday. You can find the brand at any of the below locations.

New York—June 23rd and 24th from 12PM – 6PM:

  • Sephora SOHO
  • Sephora Union Square
  • Sephora 60 & Lex
  • Sephora 5th Ave

Chicago —June 23rd and 24th from 12PM – 4PM

  • Ulta Roosevelt Collection
  • Ulta Gateway Center
  • Ulta Michigan Avenue
  • Ulta @ 1300 N Ashland Ave

Los Angeles —June 23rd and 24 from 12PM – 4PM

  • Sephora Hollywood
  • Sephora Culver City
  • Sephora Palisades Village
  • Abbot Kinney

For more news about the brand’s birthday weekend celebrations, be sure to follow @olaplex on Instagram.

Sign up for your weekly dose of beauty and brains.

This field is for validation purposes and should be left unchanged.

Camille Nzengung

Camille Nzengung is a Features Editor at The Tease, where she covers all things hair. You can find her writing about the best hair products, the coolest hair trends, and all the exciting new hair launches. Send her a pitch:

More from Camille Nzengung


We’re a tease, but we always deliver.

Sign up for your weekly dose of beauty and brains.

This field is for validation purposes and should be left unchanged.