Good Dye Young just dropped “Infusions,” an all-new collection of three semi-permanent colors inspired by moody, steeped drinks that are bodied and deep enough to get lost in. They’re lo-fi colors that are perfect for spooky season.
Soft and subtle but enchanting and intriguing, “Infusions” invites you to take another sip or turn another page of a story that’s constantly being written. Like all Good Dye Young shades, “Infusions” are semi-permanent hair dyes that do not damage the hair — they’re super conditioning with a high-quality cream base that acts like a hydrating hair mask. They’re also cruelty-free and Leaping Bunny Certified.
To celebrate the launch, Brian O’Connor, brand co-founder and Chief Creative Officer, leaned into the seasonally-appropriate witchy vibes, creating three looks for Hayley Williams with each of the new shades. He tells The Tease, “I wanted to create three unique characters that Hayley could embody as totally separate identities. The colors inspired that, because they can be interpreted as hard and soft.”
For her part, Williams took to Instagram, saying the “shades were cooked in a cauldron,” which, perfect. We’re fully spellbound.
Scroll to familiarize yourself with each shade and to see the stunning images of Williams.
Iced Matcha
Iced Matcha is a moody forest evergreen with slight warm undertones. Think mossy matcha meets witches brew. Shop at gooddyeyoung.com.
Indigo Tea
Indigo Tea is a deep, dusky denim blue with cool smoky undertones like ink spilled across parchment. Shop at gooddyeyoung.com.
Rose Mocha
Rose Mocha is an enchanting ruby blended with a rich chocolate brown undertone. It’s like your favorite latte kissed by rose notes. Shop at gooddyeyoung.com.
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