Great Lengths, the global leader in ethically sourced, salon-exclusive hair extensions and the only B Corp–certified brand in the category, proudly announces celebrity hairstylist Dimitris Giannetos as its newest Brand Ambassador and member of The GL Collective, the brand’s curated network of top industry experts shaping the future of professional extensions.
Known for his trend-defining red carpet moments and viral hair transformations, Giannetos joins an elite roster of artists including celebrity hairstylist Marc Mena and renowned Nine Zero One Salon founders Nikki Lee and Riawna Capri. Together, The GL Collective represents a powerful community of educators, innovators, and artists who bring the craftsmanship and versatility of Great Lengths extensions to life across salons, editorial work, and global stages.
Dimitris Giannetos: Great Lengths Brand Ambassador
LA–based Giannetos is widely recognized for creating some of the most iconic and talked-about hairstyles in pop culture. Originally from Greece, Giannetos built his career working on international fashion shows before relocating to the United States to work with celebrity clients full time.
Today, his clientele is the entertainment industry’s A-list, including Gigi Hadid, Kim Kardashian, Megan Fox, Joey King, Camila Cabello, Amal Clooney, Demi Moore, and Lindsay Lohan. His work regularly appears on the red carpet, in major fashion publications, and across global advertising campaigns, where his signature blend of modern glamour and editorial precision continues to inspire stylists and beauty enthusiasts alike.
Known for creating seamless, camera-ready hair that still feels effortless and wearable, Giannetos approaches every client with a philosophy rooted in individuality—believing that understanding a client’s personality and lifestyle is key to crafting their perfect look. “Great Lengths has always represented the highest standard when it comes to hair extensions,” said Giannetos. “The craftsmanship, the quality of the hair, and the innovation behind the technology make it a brand that truly supports stylists in creating transformative looks.”
A Landmark Moment for Great Lengths Innovation
Giannetos joins the brand during a pivotal period of innovation with the introduction of Linea Weft, the newest addition to the Great Lengths portfolio and a highly anticipated expansion of the brand’s professional extension offerings.
Derived from the Italian word for “line,” Linea features an ultra thin, flexible weft designed to lay flat against the scalp for seamless, natural-looking results. Importantly, Great Lengths was founded in Rome in 1993. Crafted with the same ethically sourced 100% Remy human hair used in Great Lengths’ iconic keratin bonds and tapes, the weft offers stylists a versatile format that can be customized, layered, or stacked to create instant length and fullness.
By bringing Great Lengths’ signature quality into this highly requested format, Linea Weft represents a significant evolution for the brand — expanding creative possibilities while maintaining the exceptional durability, natural movement, and seamless blending that have defined Great Lengths for more than three decades.
“Dimitris brings an incredible level of creativity, cultural influence, and technical artistry to the industry,” said Michael Napolitano, President and CEO of HairUWear, Great Lengths’ parent company. “His work consistently shapes global hair trends, and we are thrilled to welcome him into The GL Collective during such an exciting moment of innovation for Great Lengths.”
For more information, visit greatlengths.com.
