Great Lengths has tapped some of our industry’s biggest and brightest stars to showcase the magic of its extensions as part of its new professional brand ambassador program.
Called The GL Collective, this curated network of top industry experts will be tasked with bringing Great Lengths to life across every facet of professional styling—whether on-set, on the red carpet, or behind the salon chair.
To kick off this exciting initiative, Great Lengths has welcomed celebrity hairstylist Marc Mena and Nine Zero One Salon founders Nikki Lee and Riawna Capri as pro brand ambassadors. Each of these talented artists have been longtime advocates of Great Lengths, using the brand’s extensions to create some of the most-talked about hair transformations in Hollywood and beyond. Now, as part of The GL Collective, they will bring their expertise to a new level, cementing Great Length’s position as the ultimate choice for professional extensions, from red carpets to the salon chair.
By bringing together top stylists and industry-leading salons, The GL Collective is building a movement that celebrates the craft of extensions while ensuring the stylists have access to the best tools, techniques, and education in the industry.
Keep scrolling for a closer look at the members of The GL Collective.
Marc Mena—Great Lengths Brand Ambassador
Marc Mena is a visionary stylist whose trendsetting work with Hollywood’s elite—both on-set and on the red carpet—has redefined the world of hair artistry. Known for his unparalleled expertise in hair extensions, Mena’s collaborations with A-list stars like Madelyn Cline, Ariana Greenblatt, and Lily Gladstone have solidified his position as a go-to artist in high-fashion beauty. His artistry has not only graced the screens of numerous television shows, top fashion publications, and Oscar-nominated films, but also left an indelible mark on the beauty industry, cementing his reputation as one of the most influential and respected figures in the field.
As an official brand ambassador for Great Lengths, Mena will bring his exceptional talent and deep understanding of luxury hair extensions to the forefront, showcasing their versatility and premium quality, in both editorial and red-carpet styling.
Speaking on his new role with Great Lengths, Mena said, “Great Lengths has always been my go-to for creating seamless, natural-looking extensions that elevate my clients’ styles. The quality is unmatched, and I’m excited to officially be part of this collective to showcase what’s possible.”
Nikki Lee and Riawna Capri—Excellence in Service and Community Engagement
Co-founded by celebrity hairstylists Nikki Lee and Riawna Capri, Los Angeles-based Nine Zero One Salon is synonymous with trendsetting styles and a luxurious client experience. Both Lee and Capri have cultivated a space where clients feel their best, offering services that set industry standards.
Great Length’s partnership with the duo will further cement the brand’s salon presence, ensuring that clients receive expert application and styling from some of the best in the industry. The salon has already created head-turning looks for stars like Selena Gomez using Great Lengths extensions.
“We’ve been using Great Lengths extensions for years because they allow us to create the most natural, beautiful results for our clients,” said Lee and Capri. “This partnership is a natural fit, and we’re excited to continue showcasing the artistry and versatility of Great Lengths—both in the salon and beyond.”
Beyond their incredible salon services, Lee and Capri founded the BeYOUtiful Foundation, a non-profit organization dedicated to providing hope, resources, and a path of feeling beautiful for women of all ages defying the odds against cancer. The foundation offers programs such as BeYOUtiful Day, BeYOUtiful Hair, and BeYOUtiful Meals, aiming to support and empower women throughout their cancer journey.
To keep up with The GL Collective, be sure to follow @greatlengthsusa on Instagram.
