Earlier this month, milk_shake introduced everlasting bonds, a new professional bond repair system formulated to rebuild the hair’s structure while delivering softness, shine, and manageability.
The Technology
Powered by NutriBond™ Complex technology, everlasting bonds works within the hair fiber to help reconstruct and reinforce damaged disulfide bonds while improving softness, strength, and combability. The formula features a targeted blend of rice proteins, amino acids, and hyaluronic acid designed to support bond repair, along with hydrolyzed milk proteins known for their conditioning and nourishing benefits.
“Everlasting Bonds has truly been a game changer in my salon. What makes it stand out is that it goes beyond traditional bond-building technology by addressing multiple aspects of hair health and manageability. Not only does the hair feel repaired, but it becomes noticeably softer, silkier, easier to detangle, and significantly less frizzy after just one treatment… As a stylist, that’s incredibly powerful because clients can both see and feel the difference right away,” milk_shake National Artist, Sarah Devore explains.
A Salon-to-Home System
At the center of the collection is the everlasting bonds Pre-Shampoo Treatment, a salon-exclusive first step designed to intensely repair, strengthen, and reconstruct damaged hair in just one use, prepping hair for the rest of the treatment routine.
“My favorite part of the line is the ability to pair professional results with the at-home kit! It gives clients a strong foundation for the soft, healthy, shiny hair they’re looking for, while helping improve hair strength and resilience over time. That’s what makes Everlasting Bonds stand out to me…it’s not just a treatment, it’s an ongoing hair health journey,” milk_shake Pro Educator Wendy Walker shares.
The collection was developed as a complete professional and retail system, giving stylists a customizable approach to repair in-salon and continued care at home.
What’s Included in the Collection:
everlasting bonds Pre-Shampoo Treatment
everlasting bonds Pre-Shampoo Treatment is a Salon Exclusive intensive bond reconstruction treatment for damaged, stressed hair.
Pro milk_shake Educator, Karli Amanda, shares: “I couldn’t believe the instant results of everlasting bonds. The second I put the pre-shampoo treatment on the hair I could already feel a difference in the feeling of the hair. The instant comb-ability, shine, strength and body after this treatment was next level.”
everlasting bonds Extraordinary Repair Shampoo
everlasting bonds Extraordinary Repair Shampoo gently cleanses while reinforcing damaged bonds with a sulfate-free lather.
everlasting bonds Active Repair Conditioner
everlasting bonds Active Repair Conditioner restores manageability and softness without weighing the hair down.
everlasting bonds Protective Leave-In Treatment
everlasting bonds Protective Leave-In Treatment — smooths, protects against heat up to 230°C/446°F, and enhances softness and shine on damp or dry hair
Key Benefits
The system is designed for color, lightening, and heat-styling clients. It offers immediate bond repair and reconstruction, heat protection up to 230°C/446°F, lightweight softness and shine, improved manageability, and reduced frizz.
Whether you’re stocking your salon or building your at-home routine, the everlasting bonds collection is available now at milkshakehairpro.com for you to shop.
