Iconic U.K. Professional Haircare Brand Nicky Clarke Will Showcase New U.S. Launches at Cosmoprof Miami


London-based celebrity hairstylist Nicky Clarke has officially brought his namesake haircare brand across the pond. This month, the Nicky Clarke brand made its debut stateside with the launch of two premier professional products through Salon Centric and the release of its AirStyle PRO infrared ionic dryer and styler on Amazon

Clarke has worked in the hair industry for nearly 30 years and his impressive career has included styling for celebrity clients such as Princess Diana, David Bowie, Naomi Campbell, and Gwenyth Paltrow, among many others, as well as numerous runway shows for top designers like Alexander McQueen, Givenchy, and Calvin Klein. Harnessing his extensive expertise and experience, Clarke worked hard to build a brand that has a reputation of unwavering commitment to quality and delivers top-tier professional products that prioritize the health of hair, scalp, and environment. And this commitment extends to Nicky Clarke’s eco-conscious packaging which features recyclable and plastic-free materials.

Speaking on the brand’s meticulous product testing process, Managing Director Robin Young shared, “As a professional brand, all our products undergo thorough testing both in the Nicky Clarke salon in the UK and with numerous U.S.-based hairstylists in various settings. The AirStyle PRO, for example, spent two years in development, ensuring that every aspect of product usage has been thoroughly assessed before market release.”

Meet Nicky Clarke at Cosmoprof Miami

With Cosmoprof North America Miami happening next week from January 23-25th, the brand will be in attendance to showcase the Nicky Clarke AirStyle PRO—an infrared, ionic, and ceramic professional hairdryer and styler with multiple attachments for endless styling opportunities. Since making its mark at New York Fashion Week in September 2023, the AirStyle PRO has continued to garner acclaim from hairstylists in various settings.

Image courtesy of Nicky Clarke

“I’m obsessed with the genius design and overall functionality of the Nicky Clarke AirStyle PRO,” said Drew Noreen, a Scottsdale-based salon hairstylist and colorist who will be at Cosmoprof Miami. “It is so powerful. I have never been able to dry hair this fast, even for clients with lots of extensions. I love the instant heat and cold and that the attachments turn into place and cannot be bumped off. The AirCurl attachments are my favorite though, I’ve created so many stunning glam looks with those.”

Along with spotlighting the AirStyle PRO, the brand will also be offering a sneak peek for an infrared hair straightener featuring advanced technology to maintain moisture balance and seal the cuticle.  Constructed with 100% titanium plates and infused with nanotechnology, this tool eliminates odors and harmful chemicals from the hair. Plus, it’s equipped with heat balance technology which utilizes a microsensor to regulate the temperature across the plates, minimizing damage and emphasizing overall hair health. And this high specification tool also features an LED digital display, swift 30-second heat-up, and an extra-long nine foot cord.

Looking ahead to the rest of 2024, Nicky Clarke has plans to unveil a number of new launches, including tools and hairbrushes. The Nicky Clarke professional brushes, which are expected to launch in mid-late 2024, will be designed with a specific goal, whether it’s smoothing, volumizing, refreshing, or lifting. Additionally, these brushes are built with a unique tail comb design to facilitate fast sectioning, separating, and precise partings for intricate hairstyles.

For all things Nicky Clarke, be sure to follow @nickyclarkeus on Instagram.

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Camille Nzengung

Camille Nzengung is a Features Editor at The Tease, where she covers all things hair. You can find her writing about the best hair products, the coolest hair trends, and all the exciting new hair launches. Send her a pitch: cnzengung@thetease.com.

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