Luxury hair brand Kérastase has announced that actress and producer Sydney Sweeney is their newest global ambassador. According to the brand, Sweeney’s universal appeal to both Gen Z and millennials as well as her ability to embody the daring Kérastase woman made her the perfect figure to represent the brand.
“I was drawn to Sydney’s warmth and magnetism both on and off-screen, to me she is truly fearless. Fearless with her hair, beauty, and style, fearless with the roles that she takes and fearless about being unapologetically Syd with so many talents and interests,” said Rosa Carriço, Global Brand President Kérastase. “She speaks to her communities with passion, focus and a sense of humor that makes you feel like you instantly know her. This is the Kérastase woman. One who dares and one who embraces their own journey.”
Sweeney’s career has taken off immensely since she landed roles in Euphoria and The White Lotus, two of today’s most popular television series. She also held a lead role in the recent romantic comedy Anyone But You and is also set to star in the action-thriller Madame Web, coming out later this year.
Sharing her excitement for her new role, Sweeney said, “I can’t believe that today I join the Kérastase family as their Global Brand Ambassador. It’s so immense for me to partner with such an iconic brand. For me there is something in beauty about being creative, being myself and being a strong believer in my actions. I feel all the Kérastase campaigns always capture these themes, and of course they are always très très chic. I’m excited to show you what we’ve been up to.”
To keep up with the Sydney Sweeney-approved hair brand, follow Kérastase on Instagram or shop the latest products on their website!
