Keratin Complex, the professional beauty brand that revolutionized the smoothing category, is once again shaking up the industry with an all-new professional service designed to help stylists do what they do best — only faster. Enter the new Express Color & Smoothing System, a breakthrough 2-in-1 service that combines permanent color and smoothing in less time than a single-process color service.
At the heart of the system is the KeraLuminous10 Express Permanent Color and the KCEXPRESS® 15-Minute Color-Locking, Anti-Frizz Treatment. Together, this duo delivers vibrant, frizz-free, and healthy-looking hair that lasts up to 6 weeks, all while helping stylists boost efficiency and revenue.
Expect Game-Changing Technology, Express Results
The Express Color & Smoothing System features 15 curated shades (levels 4-8) of KeraLuminous10, a high impact 10-minute express permanent color powered by Signature Keratin, Vitamin C, and proprietary KC FASTLOCK™ Technology. This advanced color-accelerating system drives pigment deeper and faster for reliable, even results and up to 100% gray coverage in just 10 minutes. When paired with the 15-minute KCEXPRESS Color-Locking, Anti-Frizz Treatment, the color is sealed in, frizz is eliminated, and the hair is left smoother, shinier, and stronger with results that last up to 6 weeks.
Stylists are Rethinking Their Business
“I didn’t believe it was going to work,” says David Frohmberg, color expert and owner of Salon Teez in Naples, Florida. He continues, “but the KeraLuminous10 express color covered gray, and the 15-minute KCEXPRESS add-on was fast and easy. It’s completely changed the way we think about booking color clients. Some of my stylists are now able to take on more services in a day, while others, who prefer focusing on one client at a time, are actually earning more by offering two services in the time it used to take for one traditional color service.”
A Service That Honors Time, And Gives It Back
“The most valuable resource we have is time,” shares Zoe Hyams, SVP of Marketing and PR at Keratin Complex. She says, “This new service builds on our brand’s commitment to supporting stylists with innovative, results-driven treatments that help grow their business. Express Color & Smoothing goes beyond the technical benefits — it’s about giving stylists and clients back more time in their day, whether that means fitting in more appointments or spending extra time with family. Time is personal, and now, it’s back in your hands.”
Where to Purchase
Stylists can explore this new service and unlock the power of faster, better-performing color and smoothing — all in one streamlined service. Shop the Express Color & Smoothing System, available now at SalonCentric.
For more on Keratin Complex, be sure to follow the brand on Instagram.
