Keratin Complex is the Secret to Achieving Smooth, Glossy Hair for Your Clients



Blame it on social media’s recent obsession with “glass hair” and “liquid hair,” but lately everyone has been chasing ultra-glossy, high-shine hair. If you’re a stylist with clients who have been coveting this trending look, Keratin Complex is definitely one professional haircare brand that needs to be on your radar.

For anyone unfamiliar with Keratin Complex, the brand is highly regarded as a global leader in keratin and an innovator in the hair smoothing industry. Among many other incredible innovations, they are responsible for creating the Natural Keratin Smoothing Treatment, a first-of-its kind smoothing treatment that pioneered the way to achieving healthy, smooth, and frizz-free hair. Whether it’s enhancing curls, smoothing damaged hair, or eliminating frizz, Keratin Complex’s suite of keratin treatments, professional hair color, and at-home products are here to help stylists give their clients the beautiful, silky hair of their dreams.

The Importance of Keratin in Our Hair

A major component of hair, keratin is a structural and protective protein that is responsible for preventing breakage, frizz, and heat damage. Over time, hair loses its natural keratin due to various factors such as aging, chemical services, overuse of styling tools, and environmental stressors, like the sun. Once keratin depletes and hair becomes damaged, it needs help to get repaired and to boost its natural structure, which is why keratin treatments can be extremely beneficial.

As each of Keratin Complex’s products are powered by the brand’s proprietary Signature Keratin, they are able to repair damaged hair from the inside out, resulting in stronger, smoother, and healthier strands. Their groundbreaking technology binds keratin to hair, which helps to prevent humidity from penetrating the hair. By doing so, it ultimately locks out frizz, ensuring that the hair looks and feels much sleeker.

A Keratin Complex Treatment for Every Hair Texture

When it comes to their full portfolio of keratin smoothing treatments, Keratin Complex understands that there isn’t a “one size fits all approach.” Keeping in mind that everyone has a unique hair fabric, they have developed custom keratin treatments designed for different hair textures. Each treatment works to make hair healthier by eliminating frizz, repairing damage, increasing styling manageability, and restoring shine and softness, while addressing individual hair needs.

Below take a closer look at the custom keratin smoothing treatments that Keratin Complex has available to stylists:

  • The Signature Smoother (NKST): This award-winning, signature smoothing solution delivers stronger, smoother, and more manageable hair for up to 5 months.
  • Reparative Smoothing (NKSTB): Specifically designed for fine, fragile, damaged, or overprocessed hair types, this reparative treatment activates at a lower heat temperature, features additional conditioning agents, and delivers smoothing results that last up to 5 months.
  • Express Smoothing (KCEXPRESS): As the fastest treatment in Keratin Complex’s portfolio, KCEXPRESS offers the benefits of a smoothing treatment for up to 6 weeks. It can be used as a 15-minute color locking add-on service to lock in color and smoothness or as a standalone one-hour service.
  • Curly Keratin (KCTEXTURE): No heat is needed for the KCTEXTURE Curl Enhancing Keratin System. It preserves curl patterns while enhancing and defining wavy, curly, coily, and tight textures.
  • Customizable Smoothing (PBO): Personalized Blowout offers maximum smoothing benefits or frizz control depending on the clients desired result. It features zero down time and lasts up to 3 months.
  • Maximum Manageability (KCSMOOTH): For clients looking to tame frizz and reduce drying time, this Heat Activated Smoothing System offers maximum manageability and frizz control for up to 3 months.
  • Stronger Smoothing (KCMAX): For clients looking for sleeker results, KCMAX offers smoothing benefits with ready-to-wear results that last up to 3 months.

Transforming Your Salon Business With Keratin Complex

Not only can offering Keratin Complex services be a game changer for your clients, they can also significantly transform your salon business in terms of profitability. With a variety of custom treatments for different hair fabrics at their fingertips, stylists have the opportunity to offer each of their clients a tailored smoothing solution that can maximize service revenue.

Take, for example, the Natural Keratin Smoothing Treatment: one liter of NKST (Signature Smoothing solution) has the potential to generate over $8,050 in revenue from a $450 investment. This is possible with a recommended service price set at $350, because there are 23 applications in just 1 liter of NKST.

Maximize Your Profits and Your Time By Offering Keratin Complex’s Express Service Menu

An even faster way to make more profits while offering Keratin Complex services to your clients is to introduce an Express Service Menu at your salon. By doing so, you can upgrade every service with the powerful benefits of the brand’s Signature Keratin and make it easier than ever to achieve stronger, smoother, and healthier hair for your clients. The best part? This Express Service Menu is possible with five products and seven fast services, taking 15 minutes or less, so the services can maximize both client and stylist time.

As far as products, the Express Service Menu focuses on the KCEXPRESS Smoothing Treatment, the Vitalshot Bond Rebuilder, and Red Carpet Blowdry, which includes the Infusion Keratin Replenisher and Intense RX). 

Made up of the KC Primer and KCEXPRESS, the KCEXPRESS Smoothing Treatment is a unique one-hour-or-less treatment that delivers frizz-free and more manageable hair for up to six weeks. It takes only 15 minutes when added to a color service or just one hour when used as a standalone service. By adding the KCEXPRESS 15-minute color-locking treatment to every color appointment, hair pros can easily give themselves a raise. In fact, with just a minimal time investment, they can deliver long-lasting smoothing benefits to their clients and add a $75 up charge to your ticket.

As for the Vitalshot Bond Rebuilder, it can be used alone, with a mask, or added to any color lightening service to repair and rebuild the bond of the hair in just one step. With the Infusion Keratin Replenisher and the Intense RX, stylists can use this powerful duo to deliver smooth, frizz-free blowouts with shine. The great thing about this service is that it can mimic the effects of a smoothing treatment until the next wash.

Below is a brief overview of the 7 different service offerings in the Express Menu, along with their featured products:

  • Keratin Treatment
    • Express Smoothing Treatment (one hour service)—featuring the KCEXPRESS Smoothing Treatment
  • Color
    • 15-Minute Color-Locking Treatment (15-minute add-on)—featuring the KCEXPRESS Smoothing Treatment
    • Radiant Color (no extra time)—featuring Vitalshot and color
    • Brightest Blonde (no extra time)—featuring Vitalshot and lightener
  • Blow Out
    • Red Carpet Blow-Dry (10-minute add-on)—featuring Infusion and Intense RX
  • Add-On Treatments
    • Reparative Remedy (10-15 minute add-on)—featuring Vitalshot
    • Masque Maximizer (5-minute add-on)—featuring Vitalshot and Masque

With the help of Keratin Complex, stylists can truly transform their client’s hair into its healthiest, strongest, smoothest version with absolute ease. If you are interested in offering the Express Menu service at your salon, be sure to visit . And for all things Keratin Complex, make sure to follow @keratincomplex on Instagram.

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