Lady Gaga brought her cosmetics line, Haus Laboratories, to LA fixture The Grove on December 5-6th. The pop-up showcased the brand’s new Cosmic Love collection, which launched on its site and Amazon, its exclusive retail partner, a few days before.
Day one of the installation was particularly special for fans of the singer/musician/actress as Gaga herself made an appearance. Unsurprisingly, hundreds of people waited to see “Mother Monster” who arrived donning a pink high ponytail with giant Christmas bow and a sparkling red mini dress.
Shoppers, including us, were eager to sample the vegan and cruelty-free products. Smartly, Amazon staffers were positioned throughout to answer any questions and assist with product application. There was even a glam room to put the eye, lip and brow products to the test.
On Thursday, the first 50 people to purchase $50 worth of product got the chance to take a photo with Gaga. When we dropped by on Friday, if you spent $75 or more, you could receive a signed Glam Room NO.1 pallet.
If you didn’t make it to the pop-up, don’t worry! You can find the holiday-themed collection online, where prices range from $18-$96.