Madrid-born designer Alejandra Alonso Rojas tapped into the powerful allure of both the city and the natural world for her Fall 2024 collection, which was shown during a runway show at Manhattan’s Casa Cipriani. Finding harmony between the two contrasting energies, Rojas delivered an assortment of calming yet powerful fall looks using an earthy palette of green, browns, and blacks, as well as various nature-inspired prints including camouflage and an eye-catching leaf motif. Among the collection, there was beautiful tailored suiting, soft knitwear, and delicate silk pieces, with feminine elements woven into more masculine silhouettes and vice versa.
Drawing inspiration from iconic photography of famed German fashion photographer Peter Lindbergh, lead hairstylist Joey George created airy, light, and textured updos for all of the models. Using an array of KEVIN.MURPHY products, George and his team were able to add in the proper texture, movement lift, and air needed to bring this gorgeous hair look to life.
Pre-show, The Tease had the pleasure of connecting with George to get exclusive backstage insights into what went into creating this dreamy hair look on all the models. Ahead, he provides a closer look into his inspiration for the hair, his key KEVIN.MURPHY products, and how he worked individually with each model to style the hair look.
The Tease: Can you tell us a little bit more about the hair and what served as inspiration?
Joey George: For inspiration, we were looking at books, specifically from Peter Lindbergh, the fashion photographer. We saw all of the supermodels that he used to work with as far as Kate Moss, Naomi Campbell, Cindy Crawford, and everyone in between. And the one thing that Peter loved the most about his women was just that natural, organic beauty. We kept that look with the hair, so you’re going to see very organic and natural textures.
What KEVIN.MURPHY products were key to bringing this hair look to life on all the models?
George: The hair was all prepped and primed with the HAIR.RESORT cream ($35) or the HAIR.RESORT spray ($35). And this is just to give the hair a nice texture and grip. Then, we went in and diffused that dry. Once the hair was dried in a natural state, we just pulled everything back into a ponytail, split it in half, did a rope braid, and tied it into several knots in the back of the head. Then, we just finished it off with a few pins. In the front of the head, I like to pull a few pieces out just so it feels even more loose and airy, as if she’s a girl on the go. And I finished with the BEDROOM.HAIR spray ($37). It’s like one of my favorite products. I just spritzed it within the front hairline and that was it. The girl is all airy and ready to go.
Lastly, how did you work with each model’s hair length and type to create the overall hair look? I noticed some models with braids and some without.
George: I wanted to just work individually with each talent. There’s an individual that has a bob, and I think she’s the only one that has quite short hair. Instead of forcing it and putting it up in a tiny bun, we just worked with how her cut was. But again, while still encouraging natural texture, using the same products, and having the hair back and away from the face. As for some of the kinky or curly textures, I believe that there were maybe three individuals that had this texture. It just made sense to go ahead and braid half of it, which I thought was really cool. Basically, that element of creating like a sculpture in the front where it’s a little more stylized, but then in the back, we left the hair out and not braided. Then, we did the same double knot in the back of the head. So it felt like you had the cornrows going back and away from the face, for the structure, and then in the back, it was kind of finished in a very unfinished way.
