ICYMI, (and how?!) haircare brand RŌZ and apparel-lifestyle brand THE GREAT. teamed up for a collab that actually makes sense. Meet The Sweatshirt Hair Towel.
The collaboration brings together two mega buzzy, female-founded, California brands, inspired by an unexpected moment of necessity, designed with intention, and rooted in the decades-long friendship between Emily, Meritt, and Mara. No surprise, the RŌZ + THE GREAT. Sweatshirt Hair Towel sold out pretty much immediately.
RŌZ founder, celebrity hairstylist Mara Roszak, tells The Tease that the collab came from a real-life moment. “One wash day morning when I grabbed my favorite THE GREAT. sweatshirt to wrap my wet hair. When I unwrapped it later, my waves were perfectly soft, defined, and frizz-free. It sparked the idea that led us here.” She added, I’ve known Emily and Meritt for over two decades from our years on set, and I’ve always admired them as visionary, female entrepreneurs. I’m such a fan of THE GREAT. and bringing our two brands together felt completely natural—like it was meant to happen.”
Suitable for all hair types, the RŌZ + THE GREAT. Sweatshirt Hair Towel uses THE GREAT.’s best-selling sweatshirt terry fabric to absorb excess water and moisture while enhancing the hairs natural movement and texture, defining and de-frizzing for a quicker drying time and beautiful healthy results.
The RŌZ + THE GREAT. Sweatshirt Hair Towel is currently sold out, but you can get on waitlists via RozHair.com, ThisIsTheGreat.com, and Goop.com. There is limited stock at select THE GREAT. retail locations!
