Meet Booksy’s 2024 Global Brand Ambassadors


Booksy is set to make an even bigger global impact with the help of a few notable names in our industry. 

The fast-growing booking platform for salon and beauty professionals announced back in January that it had welcomed a roster of official Global Brand Ambassadors made up of prominent industry leaders including A-ROD, Byrd Mena, Joel Torres, and Jimena Montalban (Jimena Nails). By serving as Booksy Global Brand Ambassadors, these talented pros’ stories will be highlighted as a way to help shape, inspire, and accelerate the professional beauty and grooming community. 

Backed by Booksy, this group of industry veterans aims to help others in the business achieve success—be it creatively or financially. Expressing his enthusiasm for the program and what it means for Booksy providers, Global Ambassador A-ROD shared, “Our goal is to empower artists around the world to embrace their talents confidently. It’s about providing them with the right tools, knowledge, and platforms to showcase their work. We aim to create a supportive community where artists feel motivated to take that first step, push their limits, set boundaries, celebrate their successes, and share their stories loudly and proudly.”

For Booksy, its new Global Brand Ambassador program personifies the brand’s commitment to breaking barriers and connecting beauty pros across industries, regions, languages, and cultures. Booksy’s Global Brand Ambassador program will allow the brand to arm more barbers, stylists, and beauty pros with the knowledge and resources they need to thrive. Additionally, the program will encourage Booksy providers to focus on addressing and better understanding industry shifts such as sustainability, the importance of ultra-personalization for customers, and the rise of AI and other technologies.

“Booksy has leaned on Ambassadors to shape our brand and business practices since our very early days. They give the audiences they represent a voice, which helps us run our company better,” say CEO Stefan Batory. “We’ve alway had local Ambassador programs in our core markets, and this is the first time we’ve sought global representation from some of our key players. It’s an incredibly exciting moment for us and the beauty professionals we serve, ultimately enriching the industry and making it more vibrant and dynamic.”

Keep scrolling to learn more about the four pros who have been named Booksy Global Brand Ambassadors.

Byrd Mena, (@byrdmena)

Image courtesy of Booksy

Byrd Mena started cutting hair at age 13 and received his barber and cosmetology license at 19. He founded SharpFade in 2015 and now travels the world as a brand consultant.

A-ROD, (@arod23pr)

Image courtesy of Booksy

A-ROD picked up his first pair of clippers at age 13, now has over 2 million Instagram followers, and holds the titles of co-founder and CMO at L3VEL3.

Jimena Montalban aka Jimena Nails, (@jimenanails)

Image courtesy of Booksy

Jimena Nails is recognized as one of the top nail artists in the world, rising from Madrid to the global stage. She is currently expanding her offerings and product line to the United States.

Joel Torres, (@joeltorresstyle)

Image courtesy of Booksy

Puerto Rican-born Joel Torres has made a name for himself around the globe as a stylist and IGK Director of Education. His creativity is appreciated by colleagues and clients alike, earning him features in top publications such as InStyle, Italian Vogue, and L’Officiel

For all things Booksy, be sure to follow @booksybiz on Instagram. 

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Camille Nzengung

Camille Nzengung is a Features Editor at The Tease, where she covers all things hair. You can find her writing about the best hair products, the coolest hair trends, and all the exciting new hair launches. Send her a pitch:

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