Major news for hair lovers everywhere: Mielle Organics—the award-winning multicultural haircare brand behind some of our favorite all-natural hair products—has officially launched on Ulta Beauty’s website and beginning this month, will be available at all 1,300+ stores nationwide.
Now Ulta shoppers will be able to snag eight of Mielle Organics bestsellers from their Essentials Collection and Pomegranate & Honey Collection, which range from $12.99 to $14.99. If you’re new to the brand, their Essentials Collection is perfect for all hair types and works as an all-in-one solution for daily maintenance while the Pomegranate & Honey Collection is great for hydrating and moisturizing tighter curl patterns.
“We are so excited to offer Mielle Organics to Ulta Beauty’s guests across the country,” said Monique Rodriguez, Founder and CEO of Mielle Organics. “This launch is the culmination of nearly eight years of building this brand with a focus on innovation and ingredients that offer solutions for textured hair. Ulta Beauty is a premiere destination for beauty lovers, and now Mielle Organics has arrived!”
There’s no doubt that Mielle Organics’ expansion into Ulta is an exciting move for the brand. Already one of the fastest growing Black-owned and woman-led global beauty brands, Mielle Organics has continued to make waves in the haircase space with its collection of products suited for all hair types. And since its 2014 launch, the brand made a mission to deliver effective haircare solutions, all while inspiring women in business and entrepreneurship to pursue their passions.
“We’re delighted to welcome Mielle Organics to the Ulta Beauty haircare assortment,” says Jessica Phillips, Vice President of Merchandising at Ulta Beauty. “The brand has established a loyal fanbase over the years and we’re excited to offer yet another touch point for beauty enthusiasts to discover their beloved products. We know our guests will embrace Mielle Organics into their routines as so many people have all over the world.”
If you’re ready to shop Mielle Organics’ collection of products at Ulta, be sure to visit the Ulta website here. And, for more exciting announcements from the haircare brand, make sure to follow @mielleorganics on Instagram.