Milk_shake’s The Gloss Takes Center Stage in Andrew Smith’s Latest Photo Collection

Award-winning hairdresser and milk_shake Global Artistic Ambassador Andrew Smith just launched a collection of stunning images, all made possible with milk_shake’s newest breakthrough: THE GLOSS — a transformative range designed to add a radiant finish and boost the health and vibrancy of every color service.

Photographed by acclaimed fashion and beauty photographer Richard Miles, Smith’s Gloss Up Glow Up collection features bold, radiant tones. On milk_shake’s GLOSS, Smith says, “I love the new shades — now I can add fiery reds, glorious golds, and blazing copper tones to my color services.”

Smith, a Hall of Fame member of the British Hairdressing Awards and globally admired for his luminous color work, says he adds “a milk_shake GLOSS to virtually every color service that I perform, whether it is on set or in my salons.” He goes on to say, “it just adds the perfect glow up to every color — even if it’s only clear shine with Neutral.

Colorists can elevate every color service with THE GLOSS, an acidic demi-permanent hair color treatment ideal used for toning, blending regrowth, covering up to 50% grey, and adding shine. Its acidic pH seals the cuticle, locking in color and leaving hair smooth and strong. Infused with hyper-fermented prickly pear and organic blueberry extract to protect, an amino acid complex to strengthen, and sunflower seed oil to nourish and reduce frizz, it leaves hair soft, silky, and radiant. 

THE GLOSS is available in an expanded shade range, 37 in total, across 7 tonal families, which Smith says offers total creative flexibility. “I love the new shades — now I can add fiery reds, glorious golds, and blazing copper tones to my color services.”

milk_shake’s GLOSS is now available in select salons and through professional beauty distributors. Follow milk_shake on Instagram for the latest.