Olivia Garden Adds Styling Brushes to Sustainable NewCycle Collection

01/13/2023

If you’re a stylist who considers sustainability to be a top priority when it comes to your salon tools, we have a feeling you’re going to love Olivia Garden’s latest drop. The beloved professional tool company recently just added a styling collection to its eco-friendly NewCycle range—and it’s full of incredible brushes to round out any salon pro’s toolkit.

Much like the NewCycle Thermal Collection that launched last year, the NewCycle Styling Collection, which features four professional styling brushes, are made from 100% recycled material—excluding the vegan boar bristles. These sustainable brushes also feature handles and paddles made from recycled appliances and cushions made from post-consumer recycled items. With a traceable production history, the NewCycle styling brushes are ones that both professionals and prosumers can feel good about.

With the launch of the NewCycle Styling Collection, Olivia Garden continues to expand on its pledge toward sustainable products and eco-friendly business. Speaking about the new collection, Olivia Garden CEO Anna Maza, shared, “Obviously when you manufacture products that are made with plastic, the onus lies with the company to do so responsibly.We know that our production practices will have an impact on generations to come and we are committed to making that impact as positive as possible.” She adds, “The NewCycle collection is just the tip of the iceberg for sustainability at Olivia Garden.”

Considering the fact that this unique collection offers a brush for every kind of technique—including a Round Smoothing Brush, Vent Styler Brush, Smoothing Paddle Brush, and Large Paddle Brush—there’s truly something for everyone. 

If you’re interested in adding a NewCycle styling brush to your arsenal, the entire brush collection is available for purchase on the Olivia Garden website as well as at select Olivia Garden retailers. For news about upcoming OG launches, be sure to follow the brand on Instagram and TikTok.

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Camille Nzengung

Camille Nzengung is a Features Editor at The Tease, where she covers all things hair. You can find her writing about the best hair products, the coolest hair trends, and all the exciting new hair launches. Send her a pitch: cnzengung@thetease.com.

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