With over 40 years of experience with curls, Ouidad, the stylist created, salon perfected, and curl-approved brand has developed a customized, professional approach to curl care with products specifically formulated for every curl type — from loose curls and waves, to spirals, tight curls, and coils. Ouidad’s high-performance formulas are made with sophisticated good-for-curl ingredients that combine decades of experience with the latest scientific breakthroughs. Packed with the highest quality moisturizers and nourishing botanicals, they work to strengthen every stand from the inside out.
The launch assortment on Sephora.com features a curated collection of hero styling, shampoo, conditioners, oils and treatments to meet all curly hair goals.
The Sephora.com Ouidad Offering Includes:
- Advanced Climate Control
- Best-selling collection formulated with Anti-Frizz Nano Technology to fight frizz, lock in moisture and lock out humidity. Formulated for all hair types.
- Moisture Lock
- Essential moisture at every step, formulated for all curl types.
- Curl Quencher
- Specially formulated for tight curls, the products nourish strands with good-for-curl ingredients that infuse replenishing moisture, and essential nutrients for curls that are left hydrated, healthy, and defined.
- Vitalcurl®+
- The collection restores curl consistency with Botanical Omega 3-6-9 Complex and adds lightweight moisture for smooth, defined, voluminous curls that bounce.
- Curl Shaper
- Formulated for loose curls and waves, the products add volume and texture to create soft, defined waves and loose curls.
Three Sephora-only Exclusives Include:
- Mini Advanced Climate Control Best-Sellers Set ($28.00)
- Full Size Advanced Climate Control Shampoo and Conditioner Duo ($44.00)
- Full Size Curl Quencher Shampoo and Conditioner Duo ($44.00)
“Long before curls were at the center of the beauty conversation, Ouidad was building an entire philosophy around them,” says Jessi Dunham, Brand Manager, Ouidad. “Ouidad has led the way in curl education, technique, and care. Our launch on Sephora.com marks a significant moment —bringing the original curl expert to one of beauty’s most influential retail platforms.”
Through this partnership, Ouidad has the ability to tap into Sephora’s capabilities and seamless shopping experience to connect deeper with consumers and help guide them on their curly hair journey.
