PATTERN Beauty Just Launched Their First Branded Salon Takeover With Ulta Beauty—Here’s What You Need to Know


If you’ve yet to experience the magic of PATTERN Beauty’s incredible textured haircare products, consider this your sign to finally change that.

Mark your calendars, because PATTERN recently announced its first ever branded salon takeover with Ulta Beauty. According to a statement from the brand, customers visiting any one of the over 1,400 Ulta Beauty salon locations through June 1st “will have the exclusive opportunity to experience the essence of PATTERN Beauty firsthand.”

To announce the exciting news, founder and co-CEO Tracee Ellis Ross took to the brand’s Instagram to share a video where viewers can see the actress stocking up on PATTERN products at an Ulta store. Afterwards, Ross, with some assistance from an Ulta store manager,  made her way over to the salon to get a peek at some of the available services.

So just what can Ulta shopper expect during this salon takeover? PATTERN will be featuring a carefully curated selection of their products that are specifically designed to meet the unique needs of texture hair. Additionally, Ulta stylists will be offering a range of different services using these products, including Cleanse, Care and Define, Accent Braid, Silk Press/Wrap & Curl, Texture Set, and more. Whether you’re in need of a quick wash n’ go or looking to get your curls styled, PATTERN has totally got you covered!

For PATTERN, this partnership with Ulta reinforces the brand’s commitment to providing accessible and inclusive haircare solutions for all. This partnership is also especially meaningful for the brand because it marks PATTERN as the first Black-owned and textured haircare brand to have executed a nationwide salon activation with Ulta Beauty.

Ready for a hair transformation? Head over to for more information about PATTERN Beauty’s Salon Takeover at Ulta Beauty, including participating locations and services offered. And for all things PATTERN Beauty, be sure to follow @patternbeauty on Instagram.

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Camille Nzengung

Camille Nzengung is a Features Editor at The Tease, where she covers all things hair. You can find her writing about the best hair products, the coolest hair trends, and all the exciting new hair launches. Send her a pitch:

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